Fireball Declares the Dad Bod Endangered: Calls on America to Save It This Father's Day with the Fireball Dad Bod Whisky Fanny Pack

 

The dad bod is on the verge of extinction, and Fireball Cinnamon Whisky is stepping in before it's gone for good. Once the gold standard of swagger, comfort, and never skipping dessert, this physique is quickly being pushed aside by six-pack culture and "gym-fluencers."

This Father's Day, the #1 shot brand in the U.S. is giving the dad bod its comeback moment with the Fireball Dad Bod Whisky Fanny Pack, a shockingly realistic, ready-to-wear tribute to the iconic build once earned through corny jokes and elite grill skills. The limited-edition bag celebrates those who proudly live the lawn chair, cargo shorts, and high white socks lifestyle, complete with a tattoo spanning over the belly button for full effect.

Built for maximum commitment, the bag comes pre-loaded with a hidden pouch filled with 1.75 liters (about 35 shots) of Fireball and a built-in spout for easy pouring at your next neighborhood cookout or dad-approved hang. Nestled right against your "abs," the Fireball Dad Bod Whisky Fanny Pack ensures the party is always within arm's reach – literally.

To raise awareness for this issue, Fireball teamed up with Southern Charm reality stars Austen Kroll and Salley Carson for an over-the-top, cheeky PSA-style campaign that asks fans to pledge their support to save the dad bod. Inspired by tear-jerker animal rescue PSAs from the early 2000s, the spot uses emotional storytelling to highlight the "decline" of the body type amid today's hyper-optimized fitness culture.

"For the past couple of years, perfectly good dad bods have been mysteriously disappearing in favor of high-protein diets and gym selfies," says Danny Suich, Senior Global Brand Director for Fireball. "It's time to reclaim the spotlight. The dad bod is back, and nothing commands a room like 35 shots of Fireball strapped to your waist and a sudden surge of main character energy."

SAVE A DAD BOD TODAY

Fans 21+ can join the movement and help keep the dad bod alive by purchasing a Fireball Dad Bod Whisky Fanny Pack for $24.99 at FireballDadBod.com via Flaviar when the drop goes live on Friday, May 22 at 10AM EST. A second drop will follow on Wednesday, June 10 at 10AM EST. It's the ultimate Father's Day gift for dads, friends, or anyone who needs a father figure in their life.

To reward those who act fast to protect the pouch, the first 200 pledges will also receive an exclusive Fireball "I ❤️ Dad Bods" bumper sticker with their pre-stocked fanny pack so the world knows exactly where they stand.

The Fireball Dad Bod Whisky Fanny Pack will also be available for a limited time at retailers nationwide starting in May.

So skip leg day. We're reviving backyard legends, one whisky-dispensing fanny pack at a time. Abs are temporary at best, but a Fireball-fueled dad bod? Lifetime flex.

Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans

 

As the world gears up for the summer of soccer, Miller Lite goes all-in on the fans with brand new "Miller Time is on U.S." campaign debuting alongside the watch party essential of the season: a limited-edition Miller Time MVP Matchball, transforming gatherings across the nation into legendary moments. While the players may be awarded on the pitch, the Original Light Beer knows the real MVP is the fans who spark pandemonium in the stands and watch parties alike.

The first-of-its-kind, commemorative Miller Time MVP Matchball gives soccer fans what they've never had before – a classic soccer ball with a Miller Lite upgrade. Clocking in at about 1.5 times the size of a regulation ball and holding up to 12 Miller Lites to enjoy with your favorite lineup, this for-drinking-not-kicking innovation is fully reloadable and comes with a display stand, designed to be the centerpiece of gameday, from kickoff to the final whistle.

From the friend who gets to the bar early to lock down the table to the one who kindly explains offsides to the group, these are the moments and the people that turn every gameday into Miller Time. With the Matchball, Miller Lite toasts those fans—proving you don't have to be on the pitch to be part of the action. You just have to show up.

MILLER TIME IS ON U.S.
The limited edition Miller Time MVP Matchball and accompanying "Miller Time is on U.S." campaign are the latest iterations of Miller Lite's "Legendary Moments Start With a Lite" platform. They remind fans that the best moments aren't just watched, they're shared. Backed by a full 360-degree campaign across paid and organic social, consumer promotions, cross-collaborative merchandise partnerships, influencers and PR, Miller Lite is spotlighting MVP fan behavior — from rallying the crew to bringing the energy that defines every matchday experience. Whether it's a packed bar, a living room or a backyard party celebrating the beautiful game or America's anniversary, it's always Miller Time this summer.

"This summer is a massive moment for soccer and beer fans alike," said Courtney Benedict, Vice President of Marketing, Miller Lite Family of Brands. "As America's Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party…and a soccer ball that fits a 12 pack? That's just fun!'"

HOW TO GET FIRST-OF-ITS-KIND GAME DAY ESSENTIAL
The Matchball will be available through multiple drops starting on May 20 and again on June 3, while supplies last, exclusively at shop.millerlite.com/matchball for $19.75—a nod to 1975, the year Miller Lite was created. For fans who miss out, Miller Lite is offering another way to get in on the action. Through the Miller Time MVP Contest, fans 21+ can nominate the MVPs of their crew on social for a chance to win a Matchball.*

Fans 21+ can learn more, shop upcoming drops and follow along for the giveaway by visiting MillerLite.com and following @MillerLite on social media.

*NO PURCHASE OR SCAN NECESSARY. Contest begins on May 13, 2026 at approximately 7:15 AM ET and ends on 7/19/26 at 11:59 PM ET. Open only to legal residents of 50 U.S. (D.C), 21+ years of age. See Official Rules for details, including how to enter, judging criteria, prize details & restrictions, at www.millerlite.com/MVP. Prize awarded to winning contest entrant and not the MVP. Void where prohibited.

Key Summary Bullets

• Miller Lite debuts first-of-its-kind Matchball for soccer's real MVPs —the fans.
• The reloadable Matchball holds up to 12 Miller Lites, transforming an iconic symbol of the sport into the ultimate watch party centerpiece.
• Fans 21+ can purchase the Matchball for $19.75 (a nod to Miller Lite's founding year) at shop.millerlite.com/matchball starting May 20, while supplies last.
• The Matchball LTO is supported by the "Miller Time is on U.S." full 360-degree campaign across paid and organic social, consumer promotions, cross-collaborative merchandise partnerships, influencers and PR, all designed to highlight MVP fan behaviors — like showing up and enjoying a Miller Lite with friends.

Video: "Little House on the Prairie" - Official Teaser #2 - Netflix

 

Independence isn't just a way of life, it's a place to come together.

The first season of Little House on the Prairie, based on the beloved books, premieres July 9, only on Netflix (All Episodes).

More About Little House on the Prairie

Logline: Part hopeful family drama, part epic survival tale, and part origin story of the American West, this fresh adaptation of Laura Ingalls Wilder's iconic semi-autobiographical Little House books offers a kaleidoscopic view of the struggles and triumphs of those who shaped the frontier

DOS EQUIS® INVITES FANS TO WRITE THE NEXT ADVENTURE FOR THE MOST INTERESTING MAN IN THE WORLD®

 

Earlier this year, Dos Equis® reintroduced The Most Interesting Man in the World® as part of its Stay Thirsty® platform to reawaken a sense of curiosity, boldness, and story-rich living. Now, that spirit continues as Dos Equis invites audiences to help author new lore that matches his signature wit.

For as long as The Most Interesting Man has captured the attention of audiences, the legendary lines and quips that tell the stories of his adventures and feats have taken the world (and internet) by storm, cementing his place in pop culture. For years, fans have been writing their own creative legend lines, so this summer, Dos Equis is making that insight and fan behavior central to its latest campaign and rewarding fans for their humor and wit. Beginning on May 11th, Dos Equis is inviting fans to write their own legend lines for the opportunity to have their lines featured in an upcoming TV commercial airing during the College Football season.

"One of the most memorable parts of The Most Interesting Man campaign has always been the legend lines featured on the TV commercials, and for years we've seen fans contribute to the iconicity of this campaign by writing their own lines on social and beyond," said Alison Payne, Chief Marketing Officer at HEINEKEN USA. "That's why now, we're excited to reward fans for writing their own lines with a chance to author an upcoming TV commercial and win access to one-of-a-kind experiences, because we know that an interesting life is full of stories, and the most interesting stories are the ones we create together."

Beginning in May and running through July, Dos Equis will issue monthly calls for entries across Instagram, Facebook, Threads, X, and TikTok—inviting followers to submit their best "legend lines" directly in the comments (see official rules for entry). Separate from the brand's iconic "Stay Thirsty" tagline, legend lines embody The Most Interesting Man's larger-than-life exploits and dry, distinctive quips like, "he parallel-parked a train," "when in Rome, they do as he does," or even "he is the life of parties that he has never even attended."

Only three winning submissions will be selected, and those words will be featured in an upcoming Dos Equis TV commercial airing during the College Football season. Beyond seeing their words brought to life on screen, each monthly winner will also step directly into The Most Interesting Man's lore, unlocking one-of-a-kind experiences across music, food, and sports including:

• Interesting Pairings: A Culinary Experience: Chefs don't just cook for him, they take notes. Master the art of the unexpected, enjoying a specially curated meal by Phil Rosenthal – award-winning writer, producer, and creator of the new LA hot-spot Max & Helen's – along with a special appearance and chance to meet Phil.
• The National Tour Backstage Pass from Fuerza Regida: He had front-row tickets to their sold-out show back when a stadium tour was just a dream. Win VIP access to Fuerza Regida's "This is Our Dream Tour" – ensuring your night becomes a story told for years to come.
• A Bold Arrival in Unexpected Style: He doesn't look for a parking spot, the spot finds him. Climb into the passenger seat of The Most Interesting Man's world-class luxury car to a college football game – proving that any event is a chance to make a statement and roll up in style.
• The Official TV Spot: His history is legendary – and now, you're a part of it. Each month's winning "Most Interesting Comment" will be written into the brand's history, serving as a signature legend line in an upcoming Dos Equis national TV commercial. Your words will be immortalized on screen alongside The Most Interesting Man, unveiling his latest adventures to a generation ready to Stay Thirsty.

"Storytelling has always been central to how I see the world, and food has become one of its most powerful expressions," said Phil Rosenthal, television producer and TV host. "I've found that the most unforgettable experiences come from leaning into the spontaneous, and that's what makes this partnership with Dos Equis so exciting – bringing people together through curiosity, conversation, and memorable moments."

One campaign winner will be selected each month from May-July, and the authors of those three standout comments will see their words move from the phone screen to the big screen during the College Football season. To submit an eligible legend line, head to @DosEquis on Instagram and comment on the official post at https://www.instagram.com/p/DYMpUJQySOJ/. For more information on how to enter, follow @DosEquis on social channels or visit: https://DosEquis.com/mostinterestingcomment

INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON

 

Great moments aren't defined by the hour, and neither is Jägermeister. Today, the iconic brand unveils Jägermeister Orange, a vibrant new expression inspired by the warmth and energy of sun-drenched days with golden hour stretching just a little longer, music in the air, and friends gathered with nowhere else they'd rather be.

Crafted for a new era of socializing, Jägermeister Orange delivers a bright, citrus-forward twist on the original. It's made to be shared, always enjoyed ice cold, and built for the kind of spontaneous moments that turn into lasting memories.

"Jägermeister has always been about bringing people together," said Cindy Wang Simms, CMO, Jägermeister US. "With Jägermeister Orange, we're introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile. Its' taste embodies the freedom and spontaneity of summer, whenever you want it."

The liquid stays true to the brand's heritage while introducing a more radiant, citrus-driven profile. Crafted in Germany using the same meticulous maceration process and attention to detail as the original. Jägermeister Orange owes its distinctive profile to the refinement with oils extracted from orange and mandarin peels. In fact, each bottle includes the oils of three Sicilian oranges delivering vibrant freshness and a modern taste experience at 33% ABV.

The launch will be supported by a dynamic, multi-channel campaign spanning experiential activations, partnerships, digital storytelling, and influencer collaborations.

Like the original, Jägermeister Orange is best enjoyed ice cold as a shot poured straight from the freezer. Whether served as an ice cold shot or mixed with lemon lime soda over ice and garnished with an orange slice, the new expression is designed to bring people together and add a sense of play to any moment, wherever it unfolds.

Jägermeister Orange is now available in retailers across the US, with a suggested retail price of $22.99.

For more information about Jägermeister Orange, visit https://us.jagermeister.com/.

7-Eleven, Inc. Brings Big Chill Energy with Slurpee® Drink Happy Hour this Summer

 

The countdown to Slurpee® Day is on, and 7-Eleven, Inc. is kicking off the season with the Slurpee Drink Happy Hour, featuring large Slurpee drinks for only $1 every Monday through Friday from 3 p.m. to 6 p.m. for 7Rewards® and Speedy Rewards® members.* Available at participating 7-Eleven®, Speedway® and Stripes® locations, the limited-time offer puts an extra cool twist on afternoon routines, turning the hottest part of the day into the ultimate chill break.lurpee drink fanatics and iced tea lovers alike can enjoy a refreshing spin on a fan-favorite with the new, exclusive can of Arizona Iced Tea Blue Raspberry Slurpee. Customers can get any Arizona Juice or Tea for just 99 cents, proving that great taste and value never go out of style. For those craving something fizzy, 7Rewards and Speedy Rewards members can grab a Big Gulp® drink for just 59 cents all month long.**

To keep the celebration going beyond the store, 7-Eleven is hitting the road with the ultimate Slurpee Truck VIP Experience Sweepstakes. This summer, 7Rewards and Speedy Rewards customers can enter for a chance to win a visit from the Slurpee Truck, delivering a once-in-a-lifetime, chill-filled experience straight to their door. Rewards members can score entries by purchasing participating products or by playing the 7-Eleven in-app game, "Slurp, Snack, Win," for a chance to unlock additional prizes instantly.***

"Slurpee Day is a can't-miss tradition for our customers, and the countdown is just as exciting as the big day," said Brandon Brown, Senior Vice President of Fresh Food and Beverages at 7-Eleven, Inc. "Slurpee Drink Happy Hour brings that energy into every afternoon serving up a cold, craveable break and a head start on the big Slurpee Day festivities.

As stores gear up to celebrate the signature sips that started it all, Slurpee Drink Happy Hour stretches the excitement for summer's coolest holiday into a multi-month chill-fest, one refreshing break at a time.

WARNER BROS. DISCOVERY TIPS OFF THE 30TH ANNIVERSARY OF SPACE JAM

 

 It's been three decades since the world first saw the Tune Squad. Face off against the evil Monstars in an unforgettable big-screen showdown, and the hype still feels like yesterday. Warner Bros. Discovery is excited to reveal how fans of all ages can celebrate the 30th anniversary through a lineup of theatrical rereleases, new products, experiences, content, and more. Let the fun tip off as Space Jam celebrates 30 years of slam‑dunk action, iconic characters, and pop‑culture magic.To kick off the anniversary celebration, Warner Bros. Discovery is hosting an exclusive pre-screening event at Warner Bros. iconic lot in Burbank, CA on Wednesday, May 7th. The event will bring fans, creators and special guests together for an unforgettable night celebrating the legacy of Space Jam and building excitement for the film's return to theaters.

For one night only, on May 20th, fans across the U.S. can experience Space Jam like never before at Dolby Cinema® at AMC. Dolby Cinema is the ultimate moviegoing experience, providing a Dolby-designed environment that showcases the best implementation of Dolby Vision® and Dolby Atmos®. The Tune Squad will go head-to-head against the Monstars in stunning Dolby Vision picture quality and immersive Dolby Atmos sound, bringing every slam dunk, wisecrack, and iconic moment to life exactly as its creators intended.

In celebration of this limited theatrical engagement, AMC theatres is offering fans the chance to take the magic home with an exclusive, custom-designed Space Jam Game Time Popcorn Collectible and Basketball Cup. These premium concession items will be available beginning May 20th while supplies last. 

International fans can also join the celebration, with Space Jam screening in select theaters throughout the summer.

Can't make it to the theater, Beginning October 1st, fans can stream Space Jam on HBO Max through the end of the year.

This November, Warner Bros. Home Entertainment will honor the anniversary celebration with special offers for fans who want to bring Space Jam home and own the film as part of their personal collection.

The Space Jam soundtrack helped define a generation, becoming a cultural phenomenon in its own right and extending the film's impact far beyond the court. To celebrate its lasting musical legacy, Warner Music Group will mark the anniversary of the RIAA-certified 6x Platinum soundtrack with special programming, giving fans new ways to revisit the music that made Space Jam unforgettable.

Propstore will commemorate the anniversary this Fall with an exclusive auction of original animation art, prints, and other collectibles to be released for the first time from the Warner Bros. Archives. 

Warner Bros. Studio Tour Hollywood is honoring Space Jam's 30th anniversary with a vibrant new retail merchandise display inspired by the film's iconic basketball-meets-animation style. The display features head‑turning mannequins dressed in exclusive Space Jam–themed apparel, including retro jerseys, athleisure looks, and graphic tees showcasing fan‑favorite characters like Bugs Bunny. Set atop custom basketball platforms branded with the Space Jam 30th Anniversary logo, the installation instantly captures the playful spirit of the classic film.  The celebration offers fans a way to relive Space Jam while either shopping at the Warner Bros. Studio Store, or on their Studio Tour visit. A Studio Tour ticket is not required to shop at the Warner Bros. Studio Store, located at 3400 Warner Blvd., Burbank, CA. For more information, visit WBStudioTour.com.

Warner Bros. Discovery Global Consumer Products is marking the 30th anniversary of Space Jam with a dynamic lineup of product collaborations rolling out throughout the year. Offerings include an all-new curated collection of items including exclusive Champion® hoodie and tee, personalized Tune Squad and Monstars basketball jerseys and "Secret Stuff" tumbler, and more from WB Shop launching May 18th, a slick new Space Jam New Era cap, Squishmallows from Jazwares, epic new Lola Bunny inspired duffle and sling bags from Loungefly, Space Jam inspired kids and adult apparel from Bellabu Bear, a Space Jam x Timex Q watch limited to just 1,000 numbered watches, and a special book and plush collection benefiting Kohl's Cares Goods For Good®, which supports family health and wellness nationwide. The celebration is already underway with a Target retail partnership featuring exclusive Space Jam merchandise, alongside a March Madness promotion with Pizza Hut highlighted by a limited‑time Space Jam Triple Treat Box and themed rewards experiences.

The excitement doesn't end there. Fans of the iconic film and beloved Looney Tunes characters can expect additional collaborations, releases, and cultural moments throughout the year as the celebration continues.

McDonald's USA Enters a New Era of Drinks with First-Ever Lineup of Refreshers and Crafted Sodas

 

McDonald's fans have always had a special connection to our drinks – the kind of passion that made our iconic Sprite® and crispy Diet Coke® pop culture royalty and brought the iconic Hi-C® Orange Lavaburst back to menus. Beginning May 6, McDonald's is building on that fan love with the launch of six new specialty drinks – bringing bright, bold flavors and a whole new reason to visit the Golden Arches. The starting lineup includes three new Refreshers and three crafted sodas coming to restaurants nationwide.Serving up everyday moments – from a treat to a recharge to a reason to connect – the new drink lineup gives fans what they've been craving. Think: freeze-dried fruit inclusions, smooth, velvety cold foam and popping boba. And the best part? These drinks are here to stay.

NEW DRINK LINEUP

• Strawberry Watermelon Refresher* blends sweet strawberry and watermelon flavors with a lemonade base, plus freeze‑dried strawberries for an extra burst of flavor and visual flair.
• Mango Pineapple Refresher* mixes tropical mango and pineapple flavors with a lemonade base and strawberry popping boba to deliver a juicy burst of flavor.
• Blackberry Passion Fruit Refresher* pairs bold blackberry and passion fruit flavors with lemonade alongside freeze‑dried dragon fruit for a touch of sweetness and a pop of color.
• Sprite® Berry Blast infuses our iconic Sprite® with a sweet blue raspberry syrup – topped off with decadent cold foam as the final touch.
• Orange Dream is a twist on the fan-favorite Hi‑C® Orange Lavaburst at McDonald's mixed with a hint of vanilla flavor and finished with cold foam for a smooth, dreamy citrus sip.
• Dirty Dr Pepper® layers classic Dr Pepper® flavor with a vanilla flavor and a cloud of cold foam to create a rich finish.

"Our fans have an obsession with beverages – to them, drinks are more than just drinks. And soon, our beverages won't just be a reason you come to McDonald's, they'll be the reason," said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer, McDonald's USA. "We've taken the time to get this right, introducing new drinks that are hand-crafted with bold flavors and quality ingredients our fans can taste in every sip. Only McDonald's can bring that kind of experience to life consistently across nearly 14,000 restaurants, every single day."

SIP MEETS STYLE

What you drink isn't just a drink - it's a daily ritual, a mood, a statement and now, the ultimate accessory. We teamed up with designer Susan Alexandra to drop six limited-edition beaded drink carriers that free up your hands and elevate your look. To top it off, each carrier comes with a $10 McDonald's Arch Card® so you can grab the drink that brings the whole moment together. Carriers will be available for purchase on SusanAlexandra.com starting May 6, while supplies last.

Ready to find your new favorite? Try the specialty drinks lineup at participating McDonald's nationwide starting May 6. And stay tuned – we've got more brewing. 

JARS Cannabis Offers Free Products to Travelers and Employees Impacted by Spirit Airlines Shutdown

 

 In response to the sudden shutdown of Spirit Airlines, JARS Cannabis and All-Star Brands are introducing a limited-time initiative for those impacted by canceled travel plans and job loss.

Starting today and running through May 15, eligible customers can visit JARS Cannabis locations in Michigan and receive one free product from select brands, including Jungle Juice, edible gem, Mr. Vapor Soar, and Spyder Legs.To redeem, customers are asked to present documentation showing they were impacted, such as an employee ID, proof of a canceled flight, or similar verification.

"We know how quickly plans can change," said JARS Cannabis COO, Raymond Abro. "While we operate in a different industry, we understand what it means to navigate sudden disruption. As a Michigan-based business, we're also experiencing our own challenges with recent changes to cannabis tax policy, and this is our way of showing up for the community in a moment like this."

JARS Cannabis locations in Colorado will also feature promotional offers, with participating brands varying by market. Guests must be 21 years or older to participate.

To find a JARS Cannabis store near you, visit https://jarscannabis.com/. For updates, follow @JARS_life on Instagram and TikTok.

Fifth Third Surprises New Parents With $1,053 College Savings Gift for Babies Born on Fifth Third Day

 More than 200 babies born on Sunday May 3rd at 53 hospitals across five cities received an unexpected head start toward college, just hours after entering the world.

At hospitals in Chicago, Cincinnati, Detroit, Nashville, and Orlando, Fifth Third (Nasdaq: FITB) welcomed the new “Fifth Third Babies” and their parents with care packages that included a $1,053 gift card for a 529 college savings plan.

Now in its ninth year, Fifth Third Babies is part of a broader national celebration associated with "Fifth Third Day," or 5/3 on the calendar. On Fifth Third Day, Fifth Third employees unite to pack millions of meals and support local hunger relief organizations. The day kicks off a month of volunteering activities across Fifth Third’s national footprint, focused on fighting food insecurity and expanding financial access and inclusion.

“Fifth Third Day is about putting our values into action, and there’s no better place to start than by investing in the next generation,” said Kala Gibson, chief corporate responsibility officer for Fifth Third. “The day a child is born is one of life’s most important moments, and we want to show up for families with meaningful support. A small investment at the beginning can grow into something powerful over time.”

Since 2017, Fifth Third Babies has delivered nearly $965,000 in 529 plan funding to the families of more than 900 babies born on Fifth Third Day across eight states, in partnership with Gift of College, Inc. Families receive care packages from Fifth Third with gift cards and other gifts for the new baby and parents, and labor & delivery care teams at participating hospitals also receive appreciation gifts from Fifth Third.

“A contribution to a 529 plan account will help a child pursue their academic and career dreams and make their unique mark on the world – whatever that may be,” said Patricia Roberts, chief operating officer of the Gift of College and author of “Route 529: A Parent’s Guide to Saving for College and Career Training with 529 Plans.” “As the mom of a recent college graduate, I know first-hand how useful contributions to his 529 account proved to be over time. Opening an account when my son was an infant was one of the very best decisions I made as a new parent.”

Fifty-three hospitals in total across Chicago, Cincinnati, Detroit, Nashville, and Orlando participated in Fifth Third Babies this year. Each family with a baby born on 5/3 received a $1,053 gift card that allows them to open a 529 college savings account. Parents can redeem the gift card into a 529 plan of their choosing.

From 5/3 through 5/29, the public has the opportunity to participate in a social media sweepstakes to win a Fifth Third Babies gift bag, including a $1,053 Gift of College card to be redeemed at GiftofCollege.com into a 529 college savings plan. Winners will be selected on 529 Day, or 5/29 on the calendar. More information and full sweepstakes rules are available online at 53.com/babies.

Keystone Light Apple: Yeah, We're Late to the Party. So We Brought a Better Beer

 

Apple beer isn't new, but making it smooth, crisp, and easy to drink? That's where Keystone Light comes in.

This summer, Keystone Light is jumping into the apple beer game with Keystone Light Apple or "Kapple": a refreshing light beer that gets straight to the good stuff. It has a subtle apple flavor, a clean finish, and keeps things simple – just a solid, crushable beer.And sure, Keystone Light didn't invent apple beer. But if there's one thing America has always been good at, it's taking someone else's idea and making it better.

That spirit comes to life in Keystone Light's new campaign, "The Most American Light Apple Beer in America," created in partnership with Quality Meats. Inspired by America's 250th birthday, the campaign leans into a simple truth: some of the most American things didn't start here — we just made them bigger, louder and a little more over-the-top.

From pizza to football, the campaign's fast-cut, high-energy spots celebrate how things evolve the American way — less subtlety, more spectacle. The same goes for Keystone Light Apple: not the first, just the one worth drinking.

"We totally get that we aren't the first apple beer - guilty," said Chris Steele, Sr. Director of Value Brands. "But we knew we could brew a really great tasting apple beer at a great value that consumers would love. We also knew that when you come second to market, you better have a distinct point of view. So, release the eagle and let's celebrate America's 250th in a crisp and refreshing way."

Rolling out as a social-first campaign, Kapple shows up in a steady stream of memes, cultural moments, and content that doesn't take itself too seriously. It embraces chaos over polish, meeting drinkers where culture actually lives and giving them something worth reacting to.

Kapple is easy to grab and easy to drink, with a bold red, white, and blue can and an eagle front and center that looks like it's about to start a "U-S-A" chant. It shows up like summer should: crisp, cold, and undeniably American.

Hitting shelves in time for Memorial Day, Kapple is built for coolers, cookouts, and showing up with something cold when no one asked you to. It's a limited-time release, available in 15-packs in 12-ounce cans everywhere Keystone Light is sold, including convenience stores.

Find Keystone Light Apple near you at https://www.keystonelight.com/where-to-buy. Because the best summer plans are usually the ones you didn't overthink—and this beer fits right in.

Final Season of FX's "The Bear" Premieres June 25 on FX and Hulu

 

 FX's "The Bear," the critically acclaimed, Emmy(R) Award-winning hit series, will premiere its fifth and final season on Thursday, June 25 at 9 p.m. ET / 6 p.m. PT on FX and Hulu, as well as internationally on Disney+. All eight episodes will be available to stream at debut.

Today's news comes on the heels of yesterday's surprise release of "Gary," a flashback episode of "The Bear" co-written by and starring Ebon Moss-Bachrach and Jon Bernthal that follows Richie (Moss-Bachrach) and Mikey (Bernthal) on a work trip to Gary, Indiana. Fans can discover the episode by searching for "Gary" on Hulu and Disney+.

Premiering on June 25, the fifth and final season of FX's "The Bear" picks up the morning after Sydney (Ayo Edebiri), Richie and Natalie "Sugar" (Abby Elliott) discover that Carmy (Jeremy Allen White) has quit the food industry, leaving the restaurant to them. With no money, the threat of a sale and a torrential storm in their way, the new partners must band together with the rest of the team to achieve one last service, hoping they'll finally earn a Michelin star. Ultimately, they learn that what makes a restaurant "perfect" might not be the food, but the people.

The half-hour series also stars Lionel Boyce, Liza Colón-Zayas and Matty Matheson, with Ricky Staffieri, Oliver Platt, Will Poulter and Jamie Lee Curtis in recurring roles.

The FX premiere will include the first two episodes followed by one new episode airing weekly. All previous seasons are now streaming on Hulu in the U.S. and Disney+ internationally.

Apple Original Films Debuts Trailer for John Travolta's "Propeller One-Way Night Coach"

 

 Apple Original Films unveiled the trailer and key art for the highly anticipated new feature "Propeller One-Way Night Coach," written, directed, narrated and produced by two-time Academy Award nominee and Golden Globe and Emmy Award winner John Travolta. Set in the golden age of aviation, a young airplane enthusiast, Jeff (played by newcomer Clark Shotwell), and his mother (Kelly Eviston-Quinnett) set off on a one-way cross-country odyssey to Hollywood, which transforms a simple flight into the trip of a lifetime. Between airline meals, charming flight attendants (played by Ella Bleu Travolta and Olga Hoffmann), unexpected stopovers, larger-than-life passengers and a thrilling glimpse at first class, the journey unfolds in moments both magical and unexpected, charting the course for the boy's future. A film for all ages, "Propeller One-Way Night Coach" will premiere globally on Apple TV Friday, May 29, 2026, following its world premiere at the 2026 Cannes Film Festival.

NOW HIRING: Michelob ULTRA and Kevin Hart Team Up - Paying One Fan $90,000 for 90 Minutes to Bring the Superior Player of the Match Trophy to the FIFA World Cup 2026™ Final

 

As the countdown to the FIFA World Cup 2026™ continues, Michelob ULTRA, America's #1 top-selling and fastest-growing beer, is once again redefining fan access and bringing them closer to the action with the introduction of a role unlike any other: the Superior Player of the Match Chief Trophy Officer. The Michelob ULTRA Superior Player of the Match is a prestigious trophy that will be awarded to a standout player after every match in the FIFA World Cup 2026™ via fan vote.

Now Accepting Applications for Superior Player of the Match Chief Trophy Officer

• Job Description: Michelob ULTRA is looking for a passionate, goal-oriented soccer fan who can stay cool under pressure and take on the responsibility of bringing the Superior Player of the Match trophy to the FIFA World Cup 2026™ final.
• Benefits Included: Two tickets and access to the FIFA World Cup 2026™ final in New York New Jersey Stadium – candidates must be available to work on Sunday, July 19th.
• Compensation: $90,000 for 90 minutes.

To help find the right candidate for this highly coveted position, Michelob ULTRA is partnering with global superstar Kevin Hart to help spread the word and rally fans to apply for a chance to win.

Kevin Hart said: "This really might be the best job in the world. I mean, it's so good, I even tried applying for it! To go from being a fan watching at home to end up at the FIFA World Cup 2026™ final match is something most people can only wish for. I'm excited to partner with Michelob ULTRA to give that one lucky fan the opportunity of a lifetime."

Think you have what it takes? As part of the application process, candidates will have just 90 seconds to record a video submission where they must explain why they are the right candidate for the job. 

Fans 21+ can apply today at www.michelobultra.com/superioraccess/superiorplayerofthematch/cto, or by uploading a video on social media and tagging @MichelobULTRA with #ULTRACTO and #contest. But don't wait for the opportunity of a lifetime – applications close on May 29, 2026. 

The lucky fan selected to attend the FIFA World Cup 2026™ final as the Superior Player of the Match Chief Trophy Officer will have the opportunity to carry Michelob ULTRA's newly designed Superior Player of the Match trophy. The trophy design was created in partnership with renowned artist Victor Solomon, who merged artistry and legacy with a design that pays homage to the tournament and its host countries, while honoring superior performances by athletes who rise to the occasion when it matters most.

Ricardo Marques, SVP of Marketing for Michelob ULTRA said: "The FIFA World Cup™ is where legends are made, and the Superior Player of the Match trophy exists to honor those defining moments of greatness. This isn't just a prize—it's a symbol of excellence on the world's biggest stage and having a fan serve as its guardian during the final speaks to how deeply supporters are connected to the game. This is a once–in–a–lifetime role tied to one of soccer's most historic moments."