IRVING, Texas, July 10, 2026 /PRNewswire/ -- Tomorrow, 7-Eleven, Inc., the world's largest convenience retailer, invites customers to join in one of its most anticipated summer traditions: Slurpee® Day. Customers can enjoy a free small Slurpee drink at participating 7-Eleven®, Speedway® and Stripes® stores nationwide.* As the iconic frozen beverage turns 60 and 7-Eleven celebrates its 99th birthday, Slurpee loyalists, first-timers and everyone in between can head to stores to raise a cup to 60 years of bold flavors, frozen memories and the chance to make a new tradition of their own.
Fans can toast the special milestone with commemorative 60th Anniversary Slurpee Day cups and the new Mountain Dew® Confetti Chill Slurpee drink. Available for a limited time, the citrus birthday cake-inspired flavor blends sweet lemon cake with vanilla icing**. The white frozen drink can also be topped off with pink, green and blue sugar crystals for an extra festive twist.***
This year, 7-Eleven is helping fans turn one iconic anniversary into a chance to spark a few more. Customers can trade formal date-night plans for something a little more slurpious with the first-ever Slurpee Date – a low-pressure way to break the ice over a Slurpee drink. Available on Slurpee Day only at select 7-Eleven and Speedway stores, the Slurpee Date experience will feature a bench made for share-worthy photo moments and an on-site photographer to capture the memory for years to come. Dynamic duos who attend the activations will also receive limited-edition bedazzled Slurpee "S" double straws for a sparkling nod to the Slurpee drink's diamond anniversary.****
"Slurpee Day is one of our most beloved traditions, and this year feels even more special as we celebrate 60 years of the iconic frozen beverage," said Brandon Brown, Senior Vice President, Fresh Foods and Beverages at 7-Eleven, Inc. "We're excited to welcome fans into stores on 7/11 to enjoy a free small Slurpee drink, try the new Mountain Dew Confetti Chill Slurpee and create new memories over one of our most iconic treats."
Celebrating 60 years calls for an unforgettable birthday gift. This year's 7-Eleven birthday festivities include a limited-edition fine jewelry collection inspired by the brand's iconic look and featuring his-and-hers pieces. Created in collaboration with PASCAL, the Los Angeles-born colored lab-grown diamond brand, the collection is available on both 7Collection™, the brand's online merchandise shop, and PASCAL's website. Fans can also gear up for their own July 11 celebrations with birthday-ready apparel, decorations and accessories available at 7Collection.com*****
The Slurpee fun won't clock out after 7/11. This summer, 7Rewards® and Speedy Rewards® members can enter for a chance to win the Slurpee Truck VIP Experience, with a personal visit from the Slurpee Truck straight to their doorstep. Customers can stack entries by purchasing participating products, plus earn gameplays to the "Slurp, Snack, Win" in-app game, where additional prizes can be won instantly.******