Bald eagles, V8 engines, red, white and blue cans, monster trucks jumping over flames. The Declaration of Pabst finally explains what ties them all together: Pabst Blue Ribbon.
We all know America is turning 250, and Pabst Blue Ribbon is celebrating the only way it knows how: by serving up 250oz of beer and making an extremely official, deeply unserious, and completely self-appointed declaration that it is The Most American Beer. Not because, for 180 years, it’s been made for some Americans. But because it’s always been made for every American.
It’s not about fireworks. Well, it is a little.
The Declaration of Pabst is a no-BS, deeply historical, recently created constitution. Its ten articles, loosely based in fact, are uniquely Pabst, describing a beer which casts the shadow of an eagle, whose only colors are red, white and blue, and knows that obviously, the Most American flavor of beer is hops and barley. End of story.
Pabst is displaying its singular declaration at MostAmerican (dot) beer. It’s so American it replaced the dot-com with dot-beer, of course.
And what about the 250oz pack? Ten 25oz cans serving up 250oz of beer—enough for everyone to raise a can and toast this roaring monster truck of a birthday. Subtly plastered in a bespoke firework and bad-ass, soaring eagle design, Pabst’s Freedom Packs are the big-time party accessory to celebrate America’s birthday, built for every cookout, house party, or fridge with its shelves removed.
The Freedom Packs will be limited to 4,000 packs nationwide. Alongside the declaration, Pabst is also dropping some serious merch later this month to commemorate 250 years and celebrate the nation that’s been drinking it all along.
Some of the constitutional highlights of Pabst’s declaration include:
- Pabst doesn’t have to release an American flag can to celebrate America’s 250th. It has always been red, white and blue.
- According to folklore, Pabst bestowed this great nation with its first six-pack in the 1940s.
- Cracking a can of Pabst Blue Ribbon resembles the sound of a V8 engine.
- Of all the Blue Ribbons in America, Pabst’s is the one you think of first.
Cheers, and please celebrate 250 years responsibly, America. Don’t do anything Pabst wouldn’t do.