Bud Light and Post Malone Unveil “Bud Light x Posty Co. Minis” to Celebrate 10 Years of Partnership

Following a decade of collaboration, commercials and concerts, Bud Light and Post Malone are going small with their biggest announcement to date. 

Introducing: Bud Light x Posty Co. Minis – a new, limited-edition product designed for enjoying the little things, like spending quality time with your buddies. The Bud Light x Posty Co. Mini 7-oz. bottles and 7.5-oz. Cans will be available to fans 21+ in and around the Stagecoach Festival and available at all participating retailers on May 4^th.

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “We’ve had an unparalleled, decade-long partnership with Posty, and it was only right we celebrate the milestone accordingly. Our Bud Light x Posty Co. Minis are a culmination of 10 years of true collaboration and authentic intertwining of our brands. It’s been an honor to join Posty on his journey for the last 10 years, and we cannot wait to continue our partnership with a product we know both of our fans will love.”

BUD LIGHT x POSTY CO. MINIS: ENJOYING THE LITTLE THINGS WITH YOUR BUDDIES

Co-created by Bud Light and Post Malone, Bud Light x Posty Co. Minis are all about enjoying the little things in life with your buddies. The 7-oz. bottles and 7.5-oz. cans showcase the iconic Bud Light blue packaging while displaying Malone’s “Posty Co.” logo and his personal style of buzzsaw blades and chains. Ahead of the Summer season across the United States, Posty and Bud Light know the smaller packs are perfect for warmer weather and making sure your beers stay ice cold when drinking them with your buddies. 

Post Malone said: “When Bud Light and I realized we’ve been teaming up for 10 years, we knew we had to do something ... small! It’s a simple thing: if the Bud Lights are mini, they stay cold longer for you and your buddies to enjoy. Genius, if I say so myself. We’ve been working on this collab for a while, and I can’t wait to see y’all drinking the beers and rocking the merch at Stagecoach and across the country.”

THE SMALLEST BAR IN THE WEST

Alongside the announcement, Post Malone and Bud Light released a film, “The Smallest Bar in the West” starring Malone himself. When his RV breaks down in the desert, Malone and his buddies discover what appears to be a small bar in the distance. After they march, dance and leapfrog their way to the smallest bar, the group is served small beers and cheers to being buddies. 

But Posty and his buddies aren’t the only ones who will get to experience The Smallest Bar in the West! Malone is bringing the bar to the desert for Stagecoach, with a pop-up experience outside of the festival grounds from Thursday, April 23 – Saturday April 25. Fans 21+ will experience an exclusive first look at the bar from the film and have a chance to win exclusive merch. Fans 21+ at Stagecoach will also be able to experience the Smallest Bar in the West at Bud Light's activation space inside the festival grounds on Sunday, April 26 ahead of Malone's headline performance. 

A DECADE OF COLLABORATION

Bud Light x Posty Co. Minis is just the latest notch in the partnership belt between Bud Light and Post Malone. The co-created limited-edition product builds on a decade-long partnership that has seen the global superstar featured in five Bud Light Super Bowl commercials, host an intimate one-night only country music event, drop a limited-edition merchandise collection and much more. 

Lay's® Launches Limited‑Edition Globally Inspired Potato Chip Flavors for FIFA World Cup 26™

 

With the FIFA World Cup 26™ returning to North America for the first time in decades, Lay's® — the #1 potato chip brand in the world¹ and America's favorite potato chip² — is using soccer's biggest cultural moment to bring fans together through experiences rooted in global cuisine.

• Lay's is introducing 40 limited‑edition flavors inspired by global cuisine across North America, South America, Europe, Africa and Asia in celebration of the FIFA World Cup 26™.
• The international lineup is designed to let fans experience the FIFA World Cup 26™ through food.
• Three flavors will be available in the U.S., with other flavors available in select international markets.

Lay's New Flavors in the U.S.
According to a recent Lay's survey, 70% of Americans say they bring Lay's when gathering to watch a big game or sporting event3, so these new flavors offer the perfect addition to the FIFA World Cup 26™ coming up.

In the U.S., consumers can experience a selection of limited‑edition potato chip flavors including:

• Lay's Argentinian‑Style Steak with Chimichurri – Inspired by Argentine cuisine, this flavor delivers a rich, steak taste blended with cilantro, lemon, basil, bay, thyme, oregano, parsley and garlic.
• Lay's Brazilian‑Style Garlic Sauce – Blended with buttery garlic and creamy dairy, this flavor brings a lemon tangy kick for a savory finish inspired by Brazil's love for bold, layered tastes.
• Lay's Wavy French Onion Soup – Featuring a rich, aged cheddar cheese and fine herbs, this flavor offers a creamy, savory taste paired with a perfectly golden, crispy crunch.

These three limited‑edition flavors will be available in the U.S. at retailers nationwide, on TikTok Shop and snacks.com beginning in early May.

Additional Lay's Globally Inspired Flavors 
Outside of the U.S., consumers in select regions can experience limited‑edition potato chips inspired by iconic, regional dishes from North America, South America, Europe, Africa and Asia, including:

• Lay's Argentinian Asado/Steak — This flavor pays tribute to Argentina's legendary beef-grilling tradition, capturing the smoky, savory essence of perfectly charred asado.
  Available in Argentina, Belgium, Bulgaria, China, Costa Rica, the Dominican Republic, Egypt, El Salvador, Estonia, Germany, Guatemala, Honduras, Iraq, Jamaica, Latvia, Lithuania, the Netherlands, Panama, Poland, Puerto Rico, Romania, and the United States.
• Lay's Canadian Maple Caramel — Honoring Canada's iconic maple harvest, this flavor blends rich maple syrup notes with buttery caramel warmth and a hint of golden sweetness.
  Available in Korea, Malaysia, Philippines, and Singapore.
• Lay's English Bangers and Mash — A nod to British culinary tradition, capturing the hearty, savory flavors of a classic comfort dish.
  Available in the United Kingdom and Spain.
• Lay's Mexican Tacos — Inspired by Mexico's vibrant street‑food culture, blending smoky chiles, aromatic spices and layered complexity. 
  Available in Mexico, Brazil, Chile, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Jamaica, Panama, Peru, and Puerto Rico. 
• Lay's Portuguese Chorizo and Onion — Inspired by Portuguese cuisine, this flavor combines smoky chorizo seasoning with the mellow sweetness of slow‑cooked onion, delivering a savory and aromatic profile.
  Available in Portugal, France, Spain, and the United Kingdom.

These and other new flavors will be available at local retailers in select international markets starting in April.

Lay's U.S. & International Sweepstakes

Lay's introduced the Lay's Fan of the Match program in March— a groundbreaking initiative that recognizes real fans and gives them the opportunity of a lifetime. Through the Lay's Fan of the Match program, sweepstakes winners will receive two premium tickets, pitch‑side access at the end of the match, and a custom Lay's Fan of the Match trophy. Winners will even see themselves featured on the stadium jumbotron during halftime – a true once‑in‑a‑lifetime moment for any supporter.

A total of 104 winners will be selected throughout the tournament – one for each match. Fans in the U.S.  can enter for their chance to be the Lay's Fan of the Match4, by visiting LaysFWC26.com before May 2. For those outside the U.S., fans in select countries around the world can enter by visiting nolaysnogame.com/FOTM. 

As the FIFA World Cup 26™ approaches, Lay's will continue to bring fans together through food and soccer, creating shared moments around the world's biggest sporting event — on and off the pitch.

Burger King® Launches Out of This Galaxy Limited-Time Menu Inspired by the Upcoming Movie - Star Wars: The Mandalorian and Grogu

 

Burger King® is bringing a galaxy far, far away to your taste buds. In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. When it comes to flavor, this is the way.

Starting May the Fourth (May 4), at participating U.S. restaurants and while supplies last Guests can enjoy a lineup of out-of-this-galaxy menu items, including:

• BBQ Bounty Whopper® – A flame-grilled ¼ lb. of 100% beef*, served in a helmet-shaped carton inspired by the galaxy's most legendary bounty hunter. Loaded with melty Swiss, crispy pickle chips, bacon, lettuce, tomato and smothered in creamy Bounty BBQ Sauce.
• Grogu's Blue Cookie Shake – A hyperspace swirl of creamy soft serve blended with blue sugar cookie syrup and topped with Grogu's favorite snack – blue cookies!
• Grogu's Garlic Chicken Fries – Crispy white meat Chicken Fries seasoned with parmesan and garlic, served in a Grogu-themed carton with garlic dipping sauce on the side to fuel your next adventure.
• Imperial Cheddar Ranch Tots – Perfectly crispy tots stuffed with melty cheddar cheese, fluffy potatoes, & ranch seasoning, served in an Imperial-themed carton.
• Four Collectible Cups – Unlock exclusive cups with the purchase of:
  • Bounty Bundle (a special box including all four menu items)
  • BBQ Bounty Whopper Combo
  • 12pc Grogu's Garlic Chicken Fry Combo

"Star Wars has shaped generations of fans, and as we head into the release of Star Wars: The Mandalorian and Grogu, we saw an opportunity to bring that excitement straight into our restaurants," said Joel Yashinsky, Chief Marketing Officer of Burger King U.S. & Canada. "From themed packaging to bold, flavor-forward menu items, this is our way of celebrating an iconic new film with the iconic flame-grilled taste only Burger King can deliver."

Kids can join the adventure, too. Beginning April 28, The Mandalorian and Grogu King Jr.® Meal arrives at participating restaurants nationwide, featuring:

• Choice of Hamburger or 4 pc. Nugget
• Apple Sauce AND Kids' Fry Size
• Choice of Milk or Apple Juice
• A Mandalorian-themed toy for the next generation of galactic adventurers, available while supplies last

"Star Wars has always been about bringing generations of fans together. The Burger King 'Have It Your Way' spirit makes them the perfect brand to help fans celebrate the upcoming theatrical release of 'The Mandalorian and Grogu' because it's rooted in bringing people together through shared, memorable experiences," said Jan Coleman, Vice President of Partnerships and Promotions at The Walt Disney Studios. "Together, we're giving fans and families a fun and delicious way to connect with the excitement of the galaxy."

Guests can embark on the adventure by ordering The Mandalorian and Grogu-themed menu at BK.com, through the BK App, or at select participating U.S. restaurants.

Kellogg's Brings Back Toys in the Box to Celebrate Disney and Pixar's Toy Story 5

 

 For the first time in over a decade, Kellogg's is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar's Toy Story 5, in theaters June 19. The special edition cereal boxes, available nationwide April 26, invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations.

oys in cereal boxes have long been a childhood ritual, turning ordinary mornings into adventures, sparking imagination and joy. Today, with screens everywhere, parents are looking for ways to recreate those playful moments. Toy Story 5 explores the same tension, as Woody, Buzz Lightyear, Jessie and the gang navigate a world where digital play dominates, proving that the magic of a toy you can hold still matters.

Sharing the Experience Across Generations

Millennial parents grew up digging through cereal boxes to find the treasured toy inside. With toys back in the box, parents can now share that same nostalgic experience with their children, turning an everyday moment into discovery and fun.

"At Kellogg's, there's a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that," said Laura Newman, VP Brand Marketing at WK Kellogg Co. "Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful."

"At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship and play," said Lylle Breier, Executive Vice President, Partnerships, Promotions, Synergy & Events, The Walt Disney Studios. "We are delighted to collaborate with Kellogg's on their Toys Back in the Box campaign that gives families a fun way to explore the playful world of Woody, Buzz Lightyear, Jessie and the gang

PBR & Grillo’s Team Up For A Beer That’s Kind Of A Big Dill

Two of the country's cult-favorite brands are making the "spear in a beer" dive bar classic ritual a portable reality. Pabst Blue Ribbon and Grillo's Pickles have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

Clocking in at 4.7% ABV, this grab it while you can collaboration delivers a bright, tangy profile that balances the maltiness of PBR's classic lager with the crisp, dill-forward punch that tastes unmistakably Grillo's. It's an easy-drinking, sessionable and refreshing brew that serves as the ultimate sidekick for the summer nights ahead, from the backyard to the beach. It's here for your good times — not a long time! Get it while it's cold.

"I don't think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back," said Rachel Keeton, Pabst Sr. Brand Director. "We're taking that ritual and making it official with Grillo's. It's exactly as good as it sounds."

"We've been working on this collab for quite some time, and we're pumped to see it come to life," said Mark Luker, Grillo's Chief Commercial Officer. "PBR has been a great partner, and this collaboration delivers a crisp, refreshing blend of both brands. We're excited for beer and pickle lovers to try it!"

The collaboration will also extend to the racetrack. On April 21, Grillo's and PBR will unveil a co-branded paint scheme for a car in the NASCAR Cup Series Jack Link's 500 at Talladega Superspeedway, creating a bold, high-visibility moment that showcases the partnership.

PBR x Grillo's Pickle Beer will be available at retailers nationwide, including Walmart, Albertsons, Safeway, Publix, Food Lion, Total Wine & More, GoPuff, KwikTrip and other retailers, starting on May 4, while supplies last.

Nilla Wafers to Release Special-Edition Cookie with Grogu Nilla Nummies

 

 Calling all Star Wars™ fans across the galaxy: Nilla Wafers is releasing your new favorite cookie! Nilla is collaborating with Lucasfilm to introduce the special-edition Grogu Nilla Nummies, inspired by Grogu's™ unforgettable love of cookies.

Timed to celebrate the highly anticipated theatrical release of Star Wars: The Mandalorian and Grogu on May 22, this collaboration brings a fan-favorite on-screen moment into the real world. Grogu Nilla Nummies tap into the spirit of wonder and adventure which has made Grogu™ one of the most beloved characters in the Star Wars™ galaxy. From his unforgettable on-screen snacking scenes to the countless viral memes and social media moments they've inspired, Grogu's™ love of food has become a cultural phenomenon embraced by fans around the world.

Grogu Nilla Nummies feature the classic simple goodness and nostalgia of a Nilla cookie, reimagined in a special-edition format inspired by Grogu's cookie of choice. With the same beloved Nilla sweet vanilla flavor and crisp texture fans cherish, this edition delivers a galaxy-spanning moment of joy, allowing different generations to connect with the incredible adventure and celebrate one of the most iconic characters in the Star Wars™ franchise.

"Nilla has been a beloved cookie across generations, creating joyful, shareable moments," said Caroline Suppiger, Brand Manager, Nilla at Mondelēz International. "This collaboration allows us to celebrate Star Wars: The Mandalorian and Grogu in a fun and unexpected way by bringing a memorable on-screen moment to life—giving fans a delicious way to connect with Grogu as they head into theaters to experience the all-new film."

Grogu Nilla Nummies are available in Nilla Wafers 11-ounce packs, making it easy for fans to enjoy the special-edition cookies wherever they take them in the galaxy! Ahead of the theatrical debut of Star Wars: The Mandalorian and Grogu, special guests and premiere attendees will get a taste of Grogu Nilla Nummies from a themed cookie cart at the premiere.

The special-edition Grogu Nilla Nummies will be available at Walmart on April 22, and at additional retailers nationwide beginning April 27,

GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHER

 

Gatorade Launches Gatorade Lower Sugar, ushering in a new era of science-backed hydration. With no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher, it's now available nationwide for the 150 million Americans who experience the effects of mild to moderate dehydration weekly*. Scientifically formulated with Gatorade's #1 proven electrolyte blend, Gatorade Lower Sugar hydrates better than water and is available in four flavors: Fruit Punch, Lemonade, Glacier Cherry and – back by popular demand – Rain Berry.

BIG 12 CONFERENCE UNVEILS ASB GLASSFLOOR

 A brand-new experience is coming to the Big 12 men’s and women’s basketball tournaments this week when the conference unveils its new interactive LED video sports floor, marking the first time the floor has been used in official college basketball competition.

MCDONALDS BIG ARCH

 

Starting March 3 for a limited time, McDonald's is going BIG. Like, really BIG.

Introducing the BIG ARCH™ BURGER: a premium flavor experience that delivers BIG with every bite. It’s our “most McDonald’s, McDonald’s burger” yet – a love letter to fans who simply can’t get enough – and features a dream team of mouth-watering ingredients:

• Two quarter pound beef patties*
• Three slices of melted white cheddar cheese
• Crispy and slivered onions
• Fresh lettuce   
• Tangy pickles  
• Toasted buns, featuring sesame and poppy seeds
• Our game-changing Big Arch Sauce – a tangy, creamy sauce with a perfect balance of mustard, pickle and sweet tomato flavors

DORITOS® LAUNCHES BOLDEST INNOVATION YET: DORITOS PROTEIN

Protein is getting a flavor upgrade: Introducing Doritos® Protein tortilla style chips, a new take on Doritos. Doritos Protein hits shelves next month with 10 grams of protein per one ounce serving and will be followed by a 17 grams of protein per single serve bag later this year. The new product is a strategic expansion for the brand into the rapidly growing protein snack category while maintaining the tasty, bold flavor and iconic crunch that has defined Doritos for generations.

Two Fan-Favorite Flavors
Designed for fans who love Doritos but want more out of their snack, Doritos Protein is leveling-up the snacking experience with the benefit of added protein, as well as no artificial colors or flavors. The new snack launches with two tasty and timeless flavors:

• Doritos Protein Nacho Cheese: The true classic and #1 selling Doritos flavor with bold cheesy seasoning
• Doritos Protein Sweet & Tangy BBQ: A bold experience that elevates traditional BBQ flavor with sweetness, complex spices and tanginess

Meeting Consumer Demand for Functional Snacking
Doritos Protein marks a significant evolution for the classic and beloved brand, delivering protein in a format that feels familiar, flavorful and accessible. It's more than a product launch, it's a new product platform that addresses topical consumer trends in the snacking category:

• 86% of Americans are actively adding protein to their diet1
• 70% of consumers want salty snacks to have protein2
• Over 50% of consumers prioritize protein during snacking occasions3

As consumers increasingly look for functional ingredients in their everyday snacks and beverages, PepsiCo is leveraging its iconic portfolio of brands to lead the category transformation. Doritos Protein joins recent launches including SmartFood® Fiber Pop™ coated popcorn, SunChips® Fiber whole grain and black bean snacks, Pepsi® Prebiotic Cola, poppi® Prebiotic Soda, Quaker® Protein Granola Bars and Quaker® Protein Old Fashioned Oats, emphasizing a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they seek. Doritos Protein will continue to push innovation forward, meeting evolving consumer needs for exceptional taste and convenient formats.

"The launch of Doritos Protein marks our strategic expansion into the protein snack category.  We're elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods. Now, each one-ounce serving delivers 10 grams of protein, and a single-serve bag with 17 grams of protein is coming later this year," said Hernán Tantardini, chief marketing officer, PepsiCo Foods U.S. "This innovation underscores PepsiCo Foods' commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients. 70% of consumers want their salty snacks to have protein- and now we are making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience."

"Doritos is synonymous with bold flavor and iconic crunch – two attributes that our fans know and love. When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein," said Jess Spaulding, vice president of marketing, PepsiCo Foods U.S. "As consumer desires shift, we're showing that Doritos is a brand that can evolve and expand with those desires, offering consumers the best of both worlds- delicious taste, as well as new functional ingredients." 

Additional Product Details
Available starting next month in select retailers and markets, Doritos Protein is made with:

• Dairy-based protein (casein) as its protein source (and the first ingredient listed) – a complete dairy protein containing all nine essential amino acids
• No artificial colors or flavors
• The bold Doritos flavor and crunch consumers expect

Doritos Protein will come in two sizes: 7oz. for SRP $4.89 and 12.75oz for SRP $7.39, with additional rollout expected this year. Additional sizes, including a single-serve size option with 17 grams of protein per bag, are planned for later this year to bring consumers even more snacking options.

For more information and to stay up to date on the latest news from Doritos, follow along with the brand on social media or visit the website.

NEARLY 21 MILLION VIEWERS WATCHED NBCUNIVERSAL"S COVERAGE OF THE US-CANADA HOCKEY GAME

 

NEARLY 21 MILLION VIEWERS WATCHED NBCUNIVERSAL'S COVERAGE OF USA-CANADA OLYMPIC MEN'S GOLD MEDAL HOCKEY GAME, PEAKING AT 26 MILLION FOR GAME-WINNING GOAL ON NBC & PEACOCK

Team USA's 2-1 OT Win Averaged a Combined 20.7 Million Viewers and 18.6 Million Live (8:15-11 a.m. ET) on NBC & Peacock, Marking the Most-Watched Pre-9 a.m. ET Sporting Event on Record in U.S.

Despite 8:15 a.m. ET Opening Faceoff, USA-Canada is NBC Sports' Second Most Watched Hockey Game Ever (behind 2010 Vancouver Olympics Men's Gold Medal Game; 3:15 p.m. ET Puck Drop)

2.1 Million Viewers Watched Encores on NBC (Sun. after late local news) & USA Network (Sun. 4 p.m. ET)

Led by Peacock, 3.7 Million Viewers Live Streamed USA-Canada - NBC Sports' Most Streamed Event (excluding NFL)

Milan Cortina Olympics is Most-Watched Winter Games since 2014

STAMFORD, Conn. - February 24, 2026 - Team USA's thrilling 2-1 overtime victory against Canada in Sunday's Milan Cortina Olympics men's gold medal hockey game was watched by 20.7 million viewers across NBC, Peacock and Versant's USA Network, and peaked at 26.0 million live viewers on NBC and Peacock for the game-winning goal, based on Nielsen Big Data + Panel and digital data from Adobe Analytics.

The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET), which:

· Marks the most-watched pre-9 a.m. ET (start time) sporting event on record in U.S. history.

· Ranks as NBC Sports' second-most watched hockey game ever, behind only the USA-Canada men's gold medal game at the 2010 Vancouver Olympics, which had a more favorable puck drop time of 3:15 p.m. ET (27.6 million viewers).

· Includes NBC Sports' most-watched streaming audience (excluding NFL), with an average of 3.7 million viewers, led by Peacock.

"As the final medal event, the gold-medal hockey game was a fitting crescendo to a spectacular 17 days of Milan Cortina Winter Olympic competition that we were so honored to present," said NBC Sports president Rick Cordella. "We applaud all the athletes, organizers, and our gracious hosts, and thank our passionate Team NBC colleagues who worked tirelessly to bring these Winter Games, Super Bowl LX, and the NBA All-Star Game to more than 215 million Americans in our 'Legendary February.'"

"Jack Hughes wins it! The golden goal for the United States! For the first time since the 1980 Miracle, the United States takes the gold!" - Kenny Albert

An astounding average of 26.0 million viewers on NBC and Peacock were watching between 10:45-11 a.m. ET as Kenny Albert called Jack Hughes' overtime game-winner for Team USA (10:52 a.m. ET). The victory marked the United States' first Olympic gold medal in men's hockey since 1980.

"For all the young people out there, not just the hockey, but all the Olympics you've watched, those dreams are for now. Go chase them and go get them. Because our country loves sports and it brings us together unlike anything else." - Mike Tirico

Following NBC Olympics host Mike Tirico's memorable sign-off, NBCUniversal made the gold-medal game replay available on-demand on Peacock, presented a full encore on USA Network at 4 p.m. ET, and aired a two-hour version of the game on NBC stations following their late local news on Sunday event. Collectively, those presentations delivered 2.1 million viewers.

NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games. Click here for more information on how to watch the Milan Cortina 2026 Olympic Winter Games.

DR PEPPER CREAMY COCONUT

 

From dirty soda culture to throwback sips, playful concoctions and 'newstalgia' are helping consumers make the most of every moment. This year's lineup leans into that energy with limited-time drops of bold, indulgent flavor mashups that feel familiar yet fresh, perfectly timed for summer moments and seasonal celebrations.

• Dr Pepper Creamy Coconut: A decadently "dirty" fan‑favorite returns – Dr Pepper's iconic 23‑flavor blend combined with refreshing, summery coconut flavor for a smooth, creamy indulgence available for a limited time starting in April.
• Snapple Two Hundred Fif‑TEA Party: This limited‑time summer blend pairs juicy raspberry flavored tea with lemonade for a berry‑meets‑citrus refresh in celebration of America's 250th birthday.
• 7UP Shirley Temple: Returning nationwide for the holiday season, this festive favorite pairs sweet pomegranate and crisp lemon-lime flavors for a playful twist on the nostalgic mocktail.
• A&W Root Beer Float: Enjoy all the creamy, vanilla‑kissed flavor of a classic float without the fuss: no spoon, no ice cream, mess – just pop and enjoy. Available for a limited time from beginning in July.

Modern Twists on Iconic Classics
Some of our familiar favorites are evolving with contemporary flavor innovation and bold new looks, including expanding our fruit-forward spin on a timeless ginger ale and a modernized visual identity for a cultural icon.

• Canada Dry Fruit Splash Strawberry: The Fruit Splash line, the #1 new CSD innovation launch of 20242, is adding a new Strawberry flavor made with a splash of real juice, combining fruity brightness with signature ginger ale, rolling out nationally in February.
• Snapple Brand Refresh: Snapple is unveiling a refreshed visual identity—bringing to life new colorful graphics and a logo that gives a nod to the brand's classic trademark. Built to boldly jump off the shelf, spotlight real ingredients and return the Snapple brand to icon-status, the new look starts rolling out across packaging and other visual identity markers in March.
• Bloom Pop: Nutrabolt and KDP are serving up a trio of feel-good, nostalgia-rich favorites for the brand – Root Beer Float, a classic soda shop blend topped with creamy vanilla; Peach Pineapple, a juicy tropical escape; and Rocket Blast, a vibrant burst of ice pop flavor this summer. 

Citrus-Inspired Innovation
Citrus continues to dominate as the #1 preferred flavor profile among younger shoppers3, who crave refreshing, flavor‑forward beverages. This year's lineup leans into that momentum with vibrant, juicy flavor profiles designed to stand out on shelf.

• Bai Barù Blood Orange: A nationwide launch in February, Bai introduces a tangy, vibrant blood orange water beverage that taps one of the fastest‑rising citrus flavors4 while delivering the antioxidant-infused experience Bai is known for – It's WonderWater®.
• 7UP Endless Summer Mandarin Orange (Kroger exclusive): A bright mix of mandarin and classic lemon‑lime flavors, this seasonal flavor delivers a crisp, refreshing taste inspired by easy, carefree summer moments.

More Choice, Less Sugar
Zero sugar continues to outpace the CSD category, driving 6x more dollar growth than regular varieties5, as consumers look for balance without sacrificing flavor. All 2026 CSD innovations will be offered in both regular and zero sugar options. And now, more zero sugar options are hitting the juice aisle.

• Mott's Zero Sugar Juice Drinks: For the first time ever, Mott's is introducing a Zero Sugar juice drink line, expanding Zero-sugar options for families. Launching nationwide in March alongside refreshed packaging and new sauce pouch innovations, Mott's brings its trusted taste into a lighter, modern format.

Flavor‑Driven Fuel 
Energy shoppers, especially younger consumers, are leaning into recognizable, irresistible flavors and right‑sized formats that fit more moments, and our owned and partner brands are ready with a strong lineup to meet that demand this year.

• GHOST Energy: This year's lineup includes the debut of new 8.4 oz. cans in OG, OG COLADA, STRAWBERRY WATERMELON and WELCH'S® GRAPE to spark trial and introduce the brand to new consumers. The brand also expands its 16 oz. innovation slate with: BLUE RASPBERRY, which transforms a fan-favorite powder flavor into a sweet, fizzy RTD with a bright citrus twist; ICED TEA LEMONADE, a Walmart and Circle K-exclusive delivering bold lemonade balanced by a smooth, sweet tea finish; STRAWBANGO™, a breakout favorite expanding nationwide, combining strawberry with sweet-and-sour mango and subtle citrus notes; BUBBLICIOUS® STRAWBERRY SPLASH™, a Kroger exclusive pairing juicy strawberry with classic bubble gum nostalgia; and, WELCH'S® GRAPE-CRAN, blending sweet grape with tart cranberry for a balanced, fruit-forward flavor.
• C4 Energy: Rolling out a dynamic lineup that includes Mango Fuego, where sweet mango collides with subtle heat; Hawaiian Punch Berry Blue Typhoon, a nostalgic island blue burst available exclusively at Circle K; Pink Lemonade, a limited time offer with a bright, refreshing mix of raspberry and zesty lemonade that's tangy and fruity without being too sweet; and Casey's exclusive Cherry Cola, infused with fizzy, soda shop flair.
• Bloom Sparkling Energy: Introducing tangy strawberry lemonade Summer Splash, which is sure to win the taste buds.
• Black Rifle Energy: Offering bold, high‑impact flavor from new GrapeX – a sweet, punchy grape profile – and Tiger Strike, a limited‑time summer fusion of bright citrus and tropical notes.

Additional Partner-Driven Variety
Across our partner portfolio, additional new flavors showcase the best of what we help to deliver nationwide, including vibrant flavor innovation and wellness‑minded refreshment.

• Electrolit: Expanding its hydration lineup with Cherry Ice, a cool and refreshing cherry flavor with an icy finish, coming soon to stores nationwide; Strawberry Kiwi, a bright and balanced blend of sweet strawberry and tangy kiwi, now conveniently available in a 6-pack multipack; and a 7 Eleven-exclusive flavor to be revealed ahead of summer.
• La Colombe Draft Latte: Seasonal favorites return in single‑serve and 4‑pack formats, beginning with two café-inspired Draft Latte® coffee drinks, Strawberry Mocha and S'mores. Strawberry Mocha features chocolate‑dipped strawberry notes while S'mores blends toasted marshmallow and rich cocoa notes for sips of decadent goodness. Fall and winter Draft Latte® flavors follow with Pumpkin Spice, a sippable slice of pumpkin pie made with perfectly roasted coffee, frothy farm‑fresh milk, and real pumpkin purée, and Peppermint Mocha, a festive blend of cool mint and chocolate crafted for the holiday season.
• Polar Seltzer: Bringing back fan ‑favorite Strawberry Créme, pairing juicy strawberry with a silky crème twist for a lightly sweet, dessert ‑inspired sparkle, alongside the nationally returning Toasted Coconut, known for its smooth coconut flavor and warm toasted finish.

Keep an eye out in stores to discover what's new across the full Keurig Dr Pepper portfolio, with even more surprises to come throughout the year – so stay tuned!

TOPO CHICO UNAVAILABLE IN THE US

 

Topo Chico Mineral Water is temporarily unavailable in the U.S.

Production of the Coca-Cola-owned carbonated water brand is paused as the company makes upgrades to its water source and manufacturing facilities in Mexico. The beverage giant aims to have the drinks back in production later this year, a spokesperson told Food Dive in an email.

Other Topo Chico drinks, including the brand’s flavored sparkling waters and hard seltzers, are not affected and still available, the Coca-Cola spokesperson said.

“As always, safety and quality are the company’s top priorities,” the spokesperson said.

Topo Chico mineral waters are expected to return to the U.S. later this year. Last summer, Coca-Cola recalled a limited batch of Topo Chico cases in five states after discovering potential contamination from pseudomonas, which can naturally be found in water sources.

Coca-Cola did not specify why the facility needs upgrades, but CNN reported that problems with source wells slowed production and led to a temporary stoppage of orders. 

Kurt Russell Does His Own Stunts in Michelob Ultra’s Super Bowl-Olympic Crossover

Michelob ULTRA is back in the Big Game with a campaign that combines two of the biggest cultural moments of the year in America – the Super Bowl and the Olympic Winter Games. The action-packed spot titled “The ULTRA Instructor” brings together superior names in sports and entertainment, including Hollywood icon Kurt Russell and actor Lewis Pullman, making their Super Bowl commercial debut alongside Olympic gold medalist Chloe Kim and Olympian and NHL champion T. J. Oshie. Set on the slopes, the commercial is directed by Top Gun: Maverick and F1 filmmaker and action movie aficionado, Joseph Kosinski. 

 

As part of a robust campaign to celebrate Team USA, Michelob ULTRA created a Super Bowl LX spot inspired by the Olympic Games to remind fans “Superior Is Worth Playing For” – whether it’s their first time on the slopes or they’re competing for Olympic gold.  

 

Ricardo Marques, SVP of Marketing for Michelob ULTRA, said: “As the Official Beer Sponsor of Team USA and a staple in the Super Bowl, Michelob ULTRA is uniquely positioned to connect with fans as a superior light beer that lives at the intersection of sports and culture. With all eyes on the world’s top athletes this February, we are excited to start the year strong with campaigns that celebrate competition, Team USA and the moments worth playing for.” 

 MICHELOB ULTRA SUPERBOWL AD