Michelob ULTRA is back in the Big Game with a campaign that combines two of the biggest cultural moments of the year in America – the Super Bowl and the Olympic Winter Games. The action-packed spot titled “The ULTRA Instructor” brings together superior names in sports and entertainment, including Hollywood icon Kurt Russell and actor Lewis Pullman, making their Super Bowl commercial debut alongside Olympic gold medalist Chloe Kim and Olympian and NHL champion T. J. Oshie. Set on the slopes, the commercial is directed by Top Gun: Maverick and F1 filmmaker and action movie aficionado, Joseph Kosinski.
As part of a robust campaign to celebrate Team USA, Michelob ULTRA created a Super Bowl LX spot inspired by the Olympic Games to remind fans “Superior Is Worth Playing For” – whether it’s their first time on the slopes or they’re competing for Olympic gold.
Ricardo Marques, SVP of Marketing for Michelob ULTRA, said: “As the Official Beer Sponsor of Team USA and a staple in the Super Bowl, Michelob ULTRA is uniquely positioned to connect with fans as a superior light beer that lives at the intersection of sports and culture. With all eyes on the world’s top athletes this February, we are excited to start the year strong with campaigns that celebrate competition, Team USA and the moments worth playing for.”