Doritos on Sept. 29 will launch a retro-inspired telethon as part of a tie-in with Netflix’s hit show “Stranger Things,” per details shared with Marketing Dive. The first part of the show’s fifth and final season will air on Nov. 26.
Consumers can call 1-855-4-HAWKINS to hear messages from ’80s icons David Hasselhoff, Paula Abdul and sitcom character ALF and leave messages of their own. The number appears on bags of Doritos Collisions Stranger Pizza x Cool Ranch currently on shelves.
The effort includes digital spots featuring the stars of the telethon, and select consumer messages will be posted on the brand’s social channels and billboards. Many brands have tied in with “Stranger Things” to tap into fandom around the show and general ’80s nostalgia.