Hunters love Busch Light, and Busch Light loves hunters – so much so that the second-fastest growing beer brand in the industry is giving the ultimate hunting prize to one 21+ fan who is truly dedicated to the hunt.
In celebration of the 19th annual nationwide release of Busch Light Hunting Cans, Busch Light is offering fans the chance to legally change their name to Hunter and bag enough beer money to stock up on 19 years’ worth of Busch Light Hunting Cans for enjoying with their hunting buddies - making this the biggest score since opening day!
Hunter, a once coveted name, is now in endangered territory, as its popularity has plummeted by 93% over the past five years. Busch Light refuses to let this name vanish into the brush, so it’s encouraging fans to become Hunters for life... literally. The brand will cover the fees and paperwork - plus beer money for nearly two decades worth of Busch Light Hunting Cans - so one 21+ fan can officially change their name to Hunter. Now, that’s what we call the spirit of the hunt.
Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch said: “At Busch Light, we know hunters are dedicated, passionate, and always up for the thrill of the chase. Our dedication to our fans is no different, so we’re celebrating our shared love for the great outdoors with not only new Busch Light Hunting Cans, but also a hunt for fans who’d honor the sport by changing their name. We’ve always met our fans where they already are, like at post-hunt celebrations with cold, smooth Busch Light. It’s how we’ve become the #1 top-selling beer brand in many of the most popular hunting states3, including Arkansas, North Dakota, South Dakota, and Wisconsin.”
From September 29 – October 13, 21+ fans can prove their loyalty to the hunt by following Busch Light on X, Facebook or Instagram and posting that they’re game to legally change their name to Hunter on valid posts using hashtag #BecomeAHunter and #Sweepstakes for a chance to win the ultimate Hunter’s jackpot*. The prize pack includes funds for the legal name change and beer money to keep your fridge stocked with Busch Light Hunting Cans for you and your hunting buddies to enjoy for 19 years!
Already named Hunter—or still hunting for a reason to change your name? During peak hunting season, Busch Light will host one of the largest private gatherings of Hunters ever in Appleton, Wisconsin - a top state for hunting enthusiasts. Taking place on November 16, the event will be filled with plenty of ice-cold Busch Light Hunting Cans to go around, merch giveaways, fan-favorite hunting games, an appearance from the brand’s rugged mascot the Busch Guy and more. From September 29 to October 27, 21+ fans named Hunter, those open to changing their name, authentic hunting lovers or those who just love Busch Light can RSVP at www.busch.com/HunterGathering.** The venue and timing will only be revealed to the chosen fans to keep it authentic for hunting lovers.
Since 2006, Busch Light has produced collectible, limited-edition Hunting Cans for its 21+ fans. 2025 marks the brand’s fifth year of partnership with Ducks Unlimited, a nonprofit dedicated to wetland conservation. In honor of the specialty cans’ release, Busch Light will donate $50,000 to Ducks Unlimited to support its efforts to preserve and protect our beloved natural surroundings.
Since the only thing better than a buck is a brew, 21+ fans can purchase Busch Light Hunting Cans at retailers nationwide starting September 29 while supplies last. Plus, 21+ fans who find a Busch Light Blaze Orange Trophy collectible can in their pack can enter for a chance to win a five-day whitetail deer rifle hunt in Missouri with the iconic hunting duo, the Keefer Brothers, including airfare and lodging.*** Only 500 Busch Light Blaze Orange Trophy collectible cans will be available - so make sure to shoot your shot, so you can hunt down this season’s most sought-after catch.
For additional information on Busch Light Hunting Cans, 21+ fans can stay up to date by following @BuschBeer on Facebook, X and Instagram.