Jim Beam Teams Up with Artist, That Lawn Dude, and US Soccer Legend Tim Howard to Bring "Home Field Advantage" to Fans Nationwide Ahead of the World's Biggest Tournament

 

Jim Beam®, the world's number one bourbon and Official Spirit Sponsor of the U.S. Soccer Federation® (USSF), launches the next chapter of its "Home Field Advantage" campaign: a national call for fans to show up and rally behind the U.S. Men's National Team (USMNT).

The campaign begins at Jim Beam's distillery in Clermont, Kentucky, where Kentucky-native lawn artist Chase Steson, known as That Lawn Dude, brings "Home Field Advantage" to life. Using his signature precision mow style, Steson carved a massive message of support into the distillery grounds. With a backdrop of Jim Beam's iconic barn, the installation is bold in scale and unmistakably American in spirit, serving as a rallying cry for fans of soccer's biggest stage.

"The lawn is my medium, and Jim Beam gave me the ultimate canvas - their own home field," said Steson. "This one is for the USMNT and for every fan out there who wants to show up for the team. If I can inspire even one person to grab their mower, flowers, chalk, spray paint - whatever they've got - and put their support for the team out into the world, we've done something real."

Today's activation is the latest chapter in Jim Beam's journey to the pitch, which began with the brand's 'Home Field Advantage' campaign spot earlier this Spring, featuring American soccer legend Tim Howard, who spent his career playing in some of the loudest, most electric stadiums on the planet. Howard knows firsthand that fan energy doesn't stay in the stands.

"Jim Beam understands the power of fan energy and how it can fuel a team," commented Howard. "I've played in front of packed stadiums, and I can tell you firsthand that the players on the field know when the whole country is behind them. That energy builds, travels, and makes a real impact. That's what Jim Beam is tapping into with this campaign. You don't have to be in the stadium - you just have to show up. Mow a message into your lawn, write it on your window, and shout it from your stoop. The team will feel it."

"At Jim Beam, we know fans are the ones who create the atmosphere that makes this tournament special," said Regan Clarke, vice president of American Whiskey at Suntory Global Spirits. "Whether it's gathering with friends, decorating your space, or showing support in your own way, we want to bring energy to fans wherever they are and encourage them to create their own home field advantage."

Fans can join the movement by sharing their own "Home Field Advantage" displays by tagging @JimBeamOfficial on Instagram and enter at HomeField.JimBeam.com for a chance to win a special "Home Field Hosting Haul" kit. 

The road doesn't stop in Kentucky. Jim Beam will be in Chicago for the USMNT send-off match next month, followed by a third stop in Venice Beach. Fans are invited to follow along on @JimBeamOfficial and keep an eye out for exciting reveals in both cities throughout match weekends.

However fans are watching, Jim Beam has them covered. Consumers can order the 2026 limited-edition Jim Beam x USSF bottle, mix up a Beam & Lemonade, and toast to the team from wherever you are.

In the lead-up to the tournament, Jim Beam will roll out a fully integrated campaign across digital, social and experiential platforms, with consumer activations designed to deepen engagement and drive fan participation nationwide.

The campaign will run across select cable channels, YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta & Reddit.

Chili's® and Lizzo Drop a New Take on the Iconic Baby Back Ribs Jingle that Pays Homage to the Original Commercial

 

 Chili's Grill & Bar is celebrating the recent updates made to its popular ribs with a new take on its most recognizable tune — the Baby Back Ribs jingle. Together with four-time Grammy® Award and Emmy® Award-winning artist and longtime Chili's superfan, Lizzo, the song gets a bold new take, co-written and co-produced by the artist, alongside a video that blends Chili's signature energy with Lizzo's unmistakable, upbeat sound.

The video shows Lizzo adding her own voice to the classic, including shot-for-shot references that call back to the original spot that first got "I want my baby back, baby back…" stuck in everyone's heads. Things quickly get quintessentially-Lizzo, though, as the accomplished artist and classically trained flautist busts out a flute custom designed to look like a Chili's Baby Back Rib. From there, Lizzo further infuses her distinctive style with an all-new verse that puts a spin on what "baby back, baby back" can mean.

Alongside the remix, Lizzo also recorded an acapella rendition of the original, staying true to the classic everyone knows and loves, with the artist performing every part herself.

"Weekends at Chili's were a huge part of my childhood and I've stayed a fan — you may have even seen me dress up as a Fried Mozzarella cheese pull on Halloween — so when they reached out about collaborating, I couldn't say yes fast enough," said Lizzo. "I don't think there's a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me."

Chili's Baby Back Ribs have been a menu mainstay for decades and, like all great hits, they've evolved over time. The brand's recently upgraded Baby Back Ribs are now available as meatier, full- or half-rack portions that give guests up to 50% more ribs, finished with a new caramelized barbecue sauce crust. Since hitting menus, Chili's is serving more ribs to guests — proving fans are more obsessed than ever.

"When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started," said George Felix, Chili's Chief Marketing Officer. "And with a jingle that has lived in pop culture for decades — in movies, on TV, and in people's heads — we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy." 

Both versions of the jingle are now live on YouTube, giving longtime fans and new audiences alike a new way to experience a song that's been stuck in America's head for decades.

Starting today, My Chili's rewards members can also enter an exclusive giveaway for a chance to win a limited-edition t-shirt signed by Lizzo and a Chili's gift card (contest rules). Lizzo recently released the title track to her forthcoming album releasing on June 5, which can be pre-ordered here.

Fans can head to their local Chili's to experience the upgraded Baby Back Ribs for themselves — just don't be surprised if you leave humming, "I want my baby back, baby back…" For more information or to find a Chili's near you, visit chilis.com.

The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That's right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.

This partnership is the latest expression of the OREO brand's strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we're turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.

The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they've always loved. 

"For OREO to be the first snacking brand we've collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world," said BTS. "We're just so proud to add our own chapter to OREO's amazing story." 

BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message! The unique embossments included within each pack will vary.

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea's iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.

This special message is the start of a global movement the OREO brand created for fans. Inspired by the fandom's letter-writing tradition, we're rallying OREO and BTS fans to help create the world's largest love letter to BTS. Starting on June 8, 2026, join the movement by scanning the QR code on the Limited Edition OREO & BTS Cookie Pack or visit us.OREOBTS.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each others' words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes.

"At its core, this partnership is about shared passion. We're uniting BTS' incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting," said Matt Foley, VP of Marketing, OREO. "It's this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation."  

The Limited Edition OREO & BTS Cookies will be available for presale starting on Monday, June 1, 2026, at OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers starting on June 8, 2026, and will be available only for a limited time, while supplies last.

For more information and updates on the Limited Edition OREO & BTS Cookies, fans can visit OREO.com/BTS or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO to be among the first to know about future brand news.   

Start Your Grills: The Oscar Mayer Wienie 500 Heats Up Year Two With Delightful Race Day Traditions and First-Ever Fan Pick

 

After a breakout debut that quickly became a summer sensation — drawing 85,000 fans in the stands and 8 million streaming live via the Fox Sports app and @INDYCARonFOX social platforms — Oscar Mayer is firing up the grills and revving up for the second annual Wienie 500. Returning Friday, May 22, all six Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a high-stakes race to crown the Top Dog. The race kicks off summer, proving that even the most unexpected places — like a professional racetrack — are the perfect setting for an Oscar Mayer wiener. Now back for another lap, the Wienie 500 brings new competition, refreshed race-day livery, special guests and can’t-miss entertainment — all broadcast live on FOX.

Earlier this year, Oscar Mayer handed the keys to fans with its first-ever “Pick Your Dog” bracket, letting America decide who would claim the coveted sixth spot. The results? Corn Dog is officially in, bumping Sonoran Dog and joining Chi Dog (Midwest), New York Dog (East), Chili Dog (South), Seattle Dog (Northwest) and reigning champion Slaw Dog (Southeast) in a high-stakes race around the Brickyard to see who cuts the mustard. With a new contender in the mix, teams are hungrier than ever and ready to show off their well-cooked strategy to make it to the “Wieners Circle.”

All six Wienermobiles and racing suits will debut new colors, decals and designs, and for the first time in over a decade, the brand is dropping limited-edition Wiener Whistles to mark the occasion. And this year, Oscar Mayer is bringing serious horsepower: Nolan Siegel, Stingray Rob, Scott McLaughlin and fellow INDYCAR SERIES drivers will coach the Hotdoggers, offering pro-level racing tips as teams compete for the coveted Borg-Wiener Trophy. Together, it’s a one-of-a-kind delightful racing experience only Oscar Mayer can deliver.

Fans at home can get in on the bun-derful action by purchasing exclusive Wienie 500 merchandise at shop.ims.com and casting their vote for who will take Top Dog on Instacart — correct predictions will score free Oscar Mayer wieners while supplies last.

“Last year’s inaugural race proved the Wienie 500 is more than just a one-time spectacle, it’s a real race cemented in culture,” said Kelsey Rice, Brand Communications Director at Oscar Mayer. “This year, we are turbo-charging all race elements to give fans a fresh take on the disarmingly delightful experience they fell in love with year one. From ushering in Team Corn Dog to bringing in the pros, we are going all-in to encourage fans everywhere to pick up Oscar Mayer wieners, kick off summer and enjoy the ride with us.”

Race day coverage begins live on FOX and FOX One at 2:00pm ET on Friday, May 22. FOX INDYCAR play-by-play announcer Will Buxton again calls the race alongside FOX INDYCAR analysts Townsend Bell and James Hinchcliffe, with pit reporting by Georgia Henneberry and Kevin Lee. For more information on the meatiest race in motorsports, including how to purchase tickets, attend watch parties at Tom’s Watch Bar locations across the country and get in on other fan engagement opportunities, follow @OscarMayer, @Wienermobile, @IndianapolisMotorSpeedway and @IndyCarOnFox on Instagram and TikTok.

Blue Moon Issues Formal Apology and Limited-Time Blue Beer on Behalf of the Real Moon

 

 One thing Blue Moon beer and the blue moon in the night sky have in common? Neither are actually blue… until now. And while the moon owes you an apology for not being blue—you won't get one. So Blue Moon Brewing Company is stepping in to make things right by turning its beer blue, literally, for one weekend.

The brand is bringing a limited-time blue beer to participating bars across the country—think green beer, but rarer, bolder and brighter—as Blue Moon reimagines its signature draft pour. For one weekend only, the iconic Valencia orange is paired with the colorful twist—because while the moon in the sky can't actually turn blue, Blue Moon can.

From May 29–31, participating bars across the country will serve Blue Moon Belgian White Belgian-Style Wheat Ale reimagined for the occasion with a vibrant blue hue, while supplies last.

"We can't do much about the color of the moon in the sky, but we can do something about the one in your glass. So for one weekend, we're making Blue Moon, well … actually blue," said Elizabeth Hitch, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. Consider it us making good on a promise the night sky can never quite keep."

Beer drinkers 21 and older can try Blue Moon's blue beer in more than 30 markets across the U.S. Visit bluemoonbrewingcompany.com/en-US/lunarbluemoon to see participating bars in cities including Atlanta, Austin, Baton Rouge, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Fayetteville, Fort Lauderdale, Fort Myers, Hartford, Houston, Los Angeles (Orange County, Inland Empire, LA Proper), Madison, Miami, Milwaukee, Minneapolis, Nashville, New Haven, New Orleans, New York City, Orlando, Oxford, Philadelphia, Raleigh, Sacramento, San Antonio, San Diego, San Francisco, Tampa, and Treasure Coast.

"We wanted to take a 'once in a blue moon' moment and turn it into something people can actually experience together over a great beer," said Hitch.

In an era of notes app apologies and comment-section confessions, Blue Moon is taking this one into the real world—rolling it out nationwide across paid print and out-of-home placements that playfully "apologize" for the moon not being blue and invite fans to look up and raise a blue glass.

Those looking to join the moment beyond the bar can also enjoy "Bright Side of the Moon," a specialty cocktail recipe from Blue Moon and an easy way to create blue beer with Blue Moon at home. Visit Blue Moon's website for the full recipe.

FRENCH'S® ANNOUNCES PARTNERSHIP WITH ILLUMINATION'S MINIONS & MONSTERS, UNLEASHING FRENCH'S® GOOMI'S GREEN MUSTARD NATIONWIDE

 

- French's, the #1 Mustard brand in the World*, is bringing an unexpected twist to summer through a new partnership with Illumination's riotous new comedy Minions & Monsters, arriving in theaters July 1, 2026. The collaboration showcases how entertainment and food collide, bringing joyful and mischievous energy to life through a custom French's and Minions & Monsters animation, two limited-edition French's products with Minions & Monsters packaging, and immersive fan moments.

In the campaign's hero animated video, the Minions are hard at work at the French's factory until Goomi – a not-so-massive monster – takes over, turning the brand's Classic Yellow Mustard, green. For a limited time, the famous yellow brand goes green with French's® Goomi's Green Mustard.

The limited-edition lineup includes:

• French's® Goomi's Green Mustard: A playful take on the classic yellow mustard fans know and love. Crafted with spirulina, a natural colorant, it delivers the same signature tangy flavor with an unexpected visual twist. Available online now and in select retailers nationwide beginning June 1.
• French's® Minion Yellow Mustard: Featuring limited-edition film-inspired packaging, this classic condiment captures the rambunctious and comedic spirit of Minions & Monsters. Available online now and in select retailers nationwide beginning June 1.
• French's® Minions & Monsters Limited-Edition 2-Pack: Includes one bottle of French's® Goomi's Green Mustard and one bottle of French's® Classic Yellow Mustard in exclusive film-inspired packaging. Fans who purchase the 2-pack will also receive a limited-edition mustard bottle topper, as a gift with purchase, inspired by new Minion James. Available exclusively online while supplies last.

New Limited-Edition Dill Pickle, Apple Pie and Rocket Pop-Flavored Bush's® Baked Beans Reimagine Iconic Summer Flavors

 

Bush's® Beans is shaking up summer cookouts with the launch of three new limited-edition Bush's Baked Bean flavors, Dill Pickle, Apple Pie and Rocket Pop. By remixing these nostalgic treats into something unexpected, the brand is curating a bold "taste of summer" that brings innovative flavors to barbecues, sparking conversation and curiosity.Unexpected Flavors – A Twist on Tradition

The new dessert-inspired and pickle-obsessed varieties all start with Bush's Secret Family Recipe of sweet, slow-simmered baked beans and infuse unexpected, buzzworthy flavors:

• Bush's Dill Pickle Baked Beans: Tossed in a tangy sauce with a punch of dill pickle, Bush's Dill Pickle Baked Beans serve up a bold, savory bite that stands out in any barbecue spread. Bright and unmistakably pickle, this unexpected twist brings just the right amount of zing to balance smoky, grilled favorites.
• Bush's Apple Pie Baked Beans: With a blend of brown sugar, cinnamon-spice and sweet apple pie flavor, Bush's Apple Pie Baked Beans feature an indulgent, dessert-inspired twist on a classic cookout side.
• Bush's Rocket Pop Baked Beans: Bursting with notes of cherry, lime and blue raspberry, Bush's Rocket Pop Baked Beans offer a sweet, playful take inspired by the iconic frozen treat. Nostalgic and very unexpected, this flavor packs a firework of fruity taste.

"At Bush's, our mission is to bring fans the best beans so they can enjoy their perfect summertime cookout. Nothing screams summer more than baked beans, and this year, we're dialing that flavor up a notch," said Dena vonWerssowetz, Vice President of Marketing. "With these new Baked Bean flavors, we want to surprise people and bring a new energy to the barbecue spread, because the best dishes aren't just the ones you love, they're the ones you can't stop talking about."

Summertime Tastes Inside a Can
Elevating the iconic slow-cooked flavors of Bush's Baked Beans, the new limited-edition lineup offers a nostalgic spin on these seasonal classics. With 7g of protein per serving, each variety is an easy heat-and-eat option that serves familiar summer tastes with an unexpected twist.

A Limited-Time Lineup Worth a Spot on the Party Spread
These flavors won't be around for long. Bean fans can order the full collection in an exclusive variety pack featuring all three flavors now at Bush's online shop. Bush's Apple Pie and Dill Pickle flavors are also rolling out at Walmart stores nationwide, while Rocket Pop will be available through Walmart online starting May 23 — all while supplies last.

Little Debbie® Kicks Off "Summer of Soccer" with New Treats, Fan Gear and Seasonal Favorites

 

As families gear up for a season of sun and sidelines, Little Debbie® is thrilled to announce its official "Summer of Soccer" event. This seasonal celebration introduces brand-new snacks, brings back beloved classics in festive new packaging and offers exclusive fan merchandise designed to make every goal a little sweeter.

The Winning Snack Roster

Little Debbie is expanding its lineup with treats specifically crafted for game-day energy and post-match celebrations:

• NEW Soccer Brownies: Score big with these fudgy brownies topped with field-green icing. Each brownie is stamped with a variety of soccer-themed designs, making them a guaranteed hit for the whole team.
• NEW Soccer S'mores Mini Muffins: A favorite summer flavor is now a portable muffin! Baked with real mini chocolate chips and sweet marshmallow-flavored bits, these bite-sized treats are perfectly portioned for a pre-game boost or a backyard campfire victory snack.
• Soccer Gingerbread Cookies: A Little Debbie classic makes a special summer comeback. These fan-favorite cookies feature fun, soccer-themed packaging and wraps, perfect for resale and summer snacking.
• Soccer Mini Donuts: These festive, bite-sized treats are the perfect addition to your game-day roster. Featuring a mini white cake donut with smooth white frosting, these donuts are topped with vibrant, colorful sugar crystals that bring a stadium-sized burst of color to the pitch.

Limited-Edition "Summer of Soccer" Apparel

Fans can now take their Little Debbie pride from the pantry to the pitch. Available exclusively on the Little Debbie Shopify store, the brand is releasing:

• The Summer of Soccer Jersey: Designed to celebrate the sweetness of the season, this limited-edition jersey blends bold colors with iconic style. The number 60 on the jersey pays tribute to the brand's founding in 1960, honoring decades of summer traditions.
• Summer of Soccer Water Bottle: Stay hydrated on the sidelines with the official event water bottle, the perfect companion for a hot day at the tournament.

"Our 'Summer of Soccer' event is about more than just great snacks; it's about the memories made at the field and in the backyard," said Hannah Norman, Little Debbie product manager. "From our new Soccer Brownies to the commemorative '60' jersey, we wanted to create a lineup that celebrates the traditions that have made Little Debbie a part of American summers for generations."

Availability

The Summer of Soccer snack collection and exclusive merchandise will be available starting the first week of June. Look for soccer-themed displays at major retailers nationwide, and visit https://shop.littledebbie.com/ to secure your limited-edition jersey while supplies last.

NFL Rookie Jersey Sales

 

The top 10 best-selling NFL rookie jerseys for the 2026 season are:

1. Caleb Downs, S (Dallas Cowboys)
2. Jacob Rodriguez, LB (Miami Dolphins)
3. Malachi Lawrence, LB/EDGE (Dallas Cowboys)
4. Drew Allar, QB (Pittsburgh Steelers)
5. Fernando Mendoza, QB (Las Vegas Raiders)
6. Chris Johnson, CB (Miami Dolphins)
7. Jeremiyah Love, RB (Arizona Cardinals)
8. Caleb Lomu, OT (New England Patriots)
9. Dillon Thieneman, S (Chicago Bears)
10. David Bailey, LB/EDGE (New York Jets)

For full data and coverage details, you can read the NBC Sports Report and The Big Lead Article.

PRINGLES® AND MILLER LITE REUNITE FOR ANOTHER ICONIC COLLABORATION TO KICKSTART THE GRILLING SEASON

 

As the days get longer and the weather warms up, Pringles® and Miller Lite are teaming up again to keep it crisp with the ultimate cookout-inspired snacks – introducing NEW Pringles x Miller Lite Beer Cheese Burger crisps and Pringles x Miller Lite Beer-Braised Steak crisps, brought back from last year's debut.The snacking masterminds at Pringles and experts at Miller Lite are kicking off the grilling season with crisps featuring all the best flavors of summer in one bite. This year's limited-edition lineup combines the delicious, savory flavors of beer-infused cookout favorites with the hop-forward, malty beer aroma of the Original Light Beer.

"The response to our first collaboration with Miller Lite was incredible, and we knew had to bring it back for another summer," said Mauricio Jenkins, Pringles U.S. Marketing Lead. "At Pringles, we're always looking for ways to bring unexpected flavors to our fans, and these crisps combine all the best fresh-off-the-grill and fresh-out-the-cooler flavors into one snackable bite. We can't wait for fans to pop open a crisp can this summer!"  

The two limited-edition beer-infused stackable, snackable flavors include:

• NEW Pringles® x Miller Lite Beer Cheese Burger combines the beloved sharp and tangy flavors of beer cheese with the satisfying taste of a juicy burger, expertly finished with a smooth, refreshing flavor of the Original Light Beer.
• Pringles® x Miller Lite Beer-Braised Steak delivers a char-grilled, tender steak flavor with notes of savory umami and mild black pepper, balanced by the hop-forward, malted character and crisp finish inspired by Miller Lite.

"Fans love to pair Miller Lite with their summertime staples, so bringing it all together into one snack with Pringles again this year is pretty special," said Courtney Benedict, VP of Marketing, Miller Family of Brands. "The new Beer Cheese Burger flavor and the returning, fan-favorite Beer-Braised Steak take BBQ standouts and amplify them with the crisp, clean taste of the perfect complement – Miller Lite. The only thing better? Washing them down with a cold serving of the Original Light Beer itself."

Fans can find NEW Pringles x Miller Lite Beer Cheese Burger crisps and Pringles x Miller Lite Beer-Braised Steak crisps at participating retailers beginning in June, available while supplies last. Visit Pringles.com to find the flavors at a store near you and follow @Pringles and @MillerLite on your favorite social media platforms for more information and to keep up with the latest news. 

Fireball Declares the Dad Bod Endangered: Calls on America to Save It This Father's Day with the Fireball Dad Bod Whisky Fanny Pack

 

The dad bod is on the verge of extinction, and Fireball Cinnamon Whisky is stepping in before it's gone for good. Once the gold standard of swagger, comfort, and never skipping dessert, this physique is quickly being pushed aside by six-pack culture and "gym-fluencers."

This Father's Day, the #1 shot brand in the U.S. is giving the dad bod its comeback moment with the Fireball Dad Bod Whisky Fanny Pack, a shockingly realistic, ready-to-wear tribute to the iconic build once earned through corny jokes and elite grill skills. The limited-edition bag celebrates those who proudly live the lawn chair, cargo shorts, and high white socks lifestyle, complete with a tattoo spanning over the belly button for full effect.

Built for maximum commitment, the bag comes pre-loaded with a hidden pouch filled with 1.75 liters (about 35 shots) of Fireball and a built-in spout for easy pouring at your next neighborhood cookout or dad-approved hang. Nestled right against your "abs," the Fireball Dad Bod Whisky Fanny Pack ensures the party is always within arm's reach – literally.

To raise awareness for this issue, Fireball teamed up with Southern Charm reality stars Austen Kroll and Salley Carson for an over-the-top, cheeky PSA-style campaign that asks fans to pledge their support to save the dad bod. Inspired by tear-jerker animal rescue PSAs from the early 2000s, the spot uses emotional storytelling to highlight the "decline" of the body type amid today's hyper-optimized fitness culture.

"For the past couple of years, perfectly good dad bods have been mysteriously disappearing in favor of high-protein diets and gym selfies," says Danny Suich, Senior Global Brand Director for Fireball. "It's time to reclaim the spotlight. The dad bod is back, and nothing commands a room like 35 shots of Fireball strapped to your waist and a sudden surge of main character energy."

SAVE A DAD BOD TODAY

Fans 21+ can join the movement and help keep the dad bod alive by purchasing a Fireball Dad Bod Whisky Fanny Pack for $24.99 at FireballDadBod.com via Flaviar when the drop goes live on Friday, May 22 at 10AM EST. A second drop will follow on Wednesday, June 10 at 10AM EST. It's the ultimate Father's Day gift for dads, friends, or anyone who needs a father figure in their life.

To reward those who act fast to protect the pouch, the first 200 pledges will also receive an exclusive Fireball "I ❤️ Dad Bods" bumper sticker with their pre-stocked fanny pack so the world knows exactly where they stand.

The Fireball Dad Bod Whisky Fanny Pack will also be available for a limited time at retailers nationwide starting in May.

So skip leg day. We're reviving backyard legends, one whisky-dispensing fanny pack at a time. Abs are temporary at best, but a Fireball-fueled dad bod? Lifetime flex.

Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans

 

As the world gears up for the summer of soccer, Miller Lite goes all-in on the fans with brand new "Miller Time is on U.S." campaign debuting alongside the watch party essential of the season: a limited-edition Miller Time MVP Matchball, transforming gatherings across the nation into legendary moments. While the players may be awarded on the pitch, the Original Light Beer knows the real MVP is the fans who spark pandemonium in the stands and watch parties alike.

The first-of-its-kind, commemorative Miller Time MVP Matchball gives soccer fans what they've never had before – a classic soccer ball with a Miller Lite upgrade. Clocking in at about 1.5 times the size of a regulation ball and holding up to 12 Miller Lites to enjoy with your favorite lineup, this for-drinking-not-kicking innovation is fully reloadable and comes with a display stand, designed to be the centerpiece of gameday, from kickoff to the final whistle.

From the friend who gets to the bar early to lock down the table to the one who kindly explains offsides to the group, these are the moments and the people that turn every gameday into Miller Time. With the Matchball, Miller Lite toasts those fans—proving you don't have to be on the pitch to be part of the action. You just have to show up.

MILLER TIME IS ON U.S.
The limited edition Miller Time MVP Matchball and accompanying "Miller Time is on U.S." campaign are the latest iterations of Miller Lite's "Legendary Moments Start With a Lite" platform. They remind fans that the best moments aren't just watched, they're shared. Backed by a full 360-degree campaign across paid and organic social, consumer promotions, cross-collaborative merchandise partnerships, influencers and PR, Miller Lite is spotlighting MVP fan behavior — from rallying the crew to bringing the energy that defines every matchday experience. Whether it's a packed bar, a living room or a backyard party celebrating the beautiful game or America's anniversary, it's always Miller Time this summer.

"This summer is a massive moment for soccer and beer fans alike," said Courtney Benedict, Vice President of Marketing, Miller Lite Family of Brands. "As America's Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party…and a soccer ball that fits a 12 pack? That's just fun!'"

HOW TO GET FIRST-OF-ITS-KIND GAME DAY ESSENTIAL
The Matchball will be available through multiple drops starting on May 20 and again on June 3, while supplies last, exclusively at shop.millerlite.com/matchball for $19.75—a nod to 1975, the year Miller Lite was created. For fans who miss out, Miller Lite is offering another way to get in on the action. Through the Miller Time MVP Contest, fans 21+ can nominate the MVPs of their crew on social for a chance to win a Matchball.*

Fans 21+ can learn more, shop upcoming drops and follow along for the giveaway by visiting MillerLite.com and following @MillerLite on social media.

*NO PURCHASE OR SCAN NECESSARY. Contest begins on May 13, 2026 at approximately 7:15 AM ET and ends on 7/19/26 at 11:59 PM ET. Open only to legal residents of 50 U.S. (D.C), 21+ years of age. See Official Rules for details, including how to enter, judging criteria, prize details & restrictions, at www.millerlite.com/MVP. Prize awarded to winning contest entrant and not the MVP. Void where prohibited.

Key Summary Bullets

• Miller Lite debuts first-of-its-kind Matchball for soccer's real MVPs —the fans.
• The reloadable Matchball holds up to 12 Miller Lites, transforming an iconic symbol of the sport into the ultimate watch party centerpiece.
• Fans 21+ can purchase the Matchball for $19.75 (a nod to Miller Lite's founding year) at shop.millerlite.com/matchball starting May 20, while supplies last.
• The Matchball LTO is supported by the "Miller Time is on U.S." full 360-degree campaign across paid and organic social, consumer promotions, cross-collaborative merchandise partnerships, influencers and PR, all designed to highlight MVP fan behaviors — like showing up and enjoying a Miller Lite with friends.