Chili's Grill & Bar is celebrating the recent updates made to its popular ribs with a new take on its most recognizable tune — the Baby Back Ribs jingle. Together with four-time Grammy® Award and Emmy® Award-winning artist and longtime Chili's superfan, Lizzo, the song gets a bold new take, co-written and co-produced by the artist, alongside a video that blends Chili's signature energy with Lizzo's unmistakable, upbeat sound.
The video shows Lizzo adding her own voice to the classic, including shot-for-shot references that call back to the original spot that first got "I want my baby back, baby back…" stuck in everyone's heads. Things quickly get quintessentially-Lizzo, though, as the accomplished artist and classically trained flautist busts out a flute custom designed to look like a Chili's Baby Back Rib. From there, Lizzo further infuses her distinctive style with an all-new verse that puts a spin on what "baby back, baby back" can mean.
Alongside the remix, Lizzo also recorded an acapella rendition of the original, staying true to the classic everyone knows and loves, with the artist performing every part herself.
"Weekends at Chili's were a huge part of my childhood and I've stayed a fan — you may have even seen me dress up as a Fried Mozzarella cheese pull on Halloween — so when they reached out about collaborating, I couldn't say yes fast enough," said Lizzo. "I don't think there's a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me."
Chili's Baby Back Ribs have been a menu mainstay for decades and, like all great hits, they've evolved over time. The brand's recently upgraded Baby Back Ribs are now available as meatier, full- or half-rack portions that give guests up to 50% more ribs, finished with a new caramelized barbecue sauce crust. Since hitting menus, Chili's is serving more ribs to guests — proving fans are more obsessed than ever.
"When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started," said George Felix, Chili's Chief Marketing Officer. "And with a jingle that has lived in pop culture for decades — in movies, on TV, and in people's heads — we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy."
Both versions of the jingle are now live on YouTube, giving longtime fans and new audiences alike a new way to experience a song that's been stuck in America's head for decades.
Starting today, My Chili's rewards members can also enter an exclusive giveaway for a chance to win a limited-edition t-shirt signed by Lizzo and a Chili's gift card (contest rules). Lizzo recently released the title track to her forthcoming album releasing on June 5, which can be pre-ordered here.
Fans can head to their local Chili's to experience the upgraded Baby Back Ribs for themselves — just don't be surprised if you leave humming, "I want my baby back, baby back…" For more information or to find a Chili's near you, visit chilis.com.