Busch Light fans have never been shy about sharing their flavor opinions — in fact, at one point, one in every three comments on Busch Light social channels called for the return of fan-favorite flavors. Now, for the first time ever, the brand is launching a first-of-its-kind Flavor Showdown that puts the power directly in 21+ fans’ hands. From now through July 7, Busch Light invites 21+ beer drinkers nationwide to vote on and decide the brand’s next flavor innovation: Lemon, Orange, or Peach.
21+ beer drinkers can go to busch.com/flavorshowdown or comment on Busch Light social posts to cast their vote on which flavor they want to see next from Busch Light. The three flavors on the ballot were chosen based on overwhelming customer feedback and the proven success of past Busch Light flavor innovations. Following the much-anticipated return of Busch Light Apple earlier this year, which sold nearly 1 million cases in its first week alone1, the brand is once again tapping into its fans' passion to shape the future of its flavor portfolio.
Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch, said: “Our fans are some of the most dedicated and vocal beer drinkers in the world, especially when it comes to their favorite flavors. We see their comments, we read their petitions, and we’ve decided it’s time to put the power in their hands. The Flavor Showdown is more than a vote. It’s a direct line to our fans to decide what they’ll be drinking next. We can’t wait to see whether Lemon, Orange, or Peach comes out on top.”
Busch Light is taking the Flavor Showdown on the road, giving fans a chance to make their voices heard in person. The brand will host on-site taste-testing experiences at two of the summer’s biggest events, CMA Fest and NASCAR’s Chicagoland Race, allowing country music and racing fans to sample all three potential flavors before they cast their vote.
Details on how and where 21+ fans can vote on their favorite Busch Light flavor:
• Cast your vote online at busch.com/flavorshowdown or by commenting on Busch Light social posts from May 27 to July 7
• Busch Light Booth at CMA Fest in Nashville, TN (June 4-7, 2026) and NASCAR’s Chicagoland race (July 5, 2026)
The Busch Light Flavor Showdown begins now: will it be Lemon, Orange, or Peach? As fans across the country prepare to cast their votes, the countdown to the final decision is on. Additionally, Busch Light is giving one lucky fan a chance to attend the Chicagoland race and experience Flavor Showdown voting in person through the Busch Light Flavor Showdown Sweepstakes*.
For more information on how to vote, how to enter the sweepstakes, and to stay up to date on which flavor makes it from the ballot to the cooler, follow @BuschBeer on X, Facebook, and Instagram.