Soccer players and cats have a lot in common. The instincts, the drive, the occasional disregard for rules. Now Friskies, America's #1 cat food brand and an official partner of U.S. Soccer, is bringing that energy to the pitch with the launch of Certified Frisky on the Field, a summer-long celebration of soccer and cats that will give away 1 MILLION cans of Friskies wet cat food. Cats everywhere are very pleased.
From May 31 through July 19, when the U.S. Men's National Team (USMNT) scores a goal and the on-field celebration captures that unmistakable cat-like spirit – the leaps, the slides, the explosive energy – Friskies will officially stamp it Certified Frisky and trigger a giveaway for fans, plus a donation to cats in need. A goal for the USMNT means cats everywhere score.
Here's how it works*:
- Anytime a USMNT player scores a goal during a match from May 31 to July 19, Friskies will fire off a Certified Frisky Alert on its Instagram (friskies) and TikTok (friskies_us) accounts to announce that it's go-time.
- Fans have 30 minutes from the time of the goal to claim a free $10 coupon for Friskies wet cat food on the MyPurina app, while supplies last. Keep that app ready.
- The first USMNT goal of the match also triggers a 100,000-meal donation to cats in need at shelters in match cities. So, whether you're a soccer fan or a cat person, you've got a reason to cheer.
To launch Certified Frisky on the Field, Friskies is teaming up with former U.S. Women's National Team member, lifelong soccer fan, and self-described cat grandma, Brandi Chastain – whose legendary 'tarps off' goal celebration is, objectively, the original Certified Frisky soccer moment.
"Soccer players and cats share the same energy – they're fearless and they do everything on their own terms," said Brandi Chastain. "If my 1999 celebration taught me anything, it's that the best moments are the ones you can't plan for and when the pure, instinctive joy just takes over. That's what Friskies is celebrating this summer."
Certified Frisky on the Field is the first major activation of the brand's' new Certified Frisky platform – Friskies' official stamp of approval on the boldest, most joyful, most undeniable cat-like moments in culture today. Through real-time cultural moments and content built for the cat-obsessed, Certified Frisky gives Friskies a home wherever big cat energy lives.
"As an official partner of U.S. Soccer, Friskies is going all-in on supporting the USMNT and celebrating every electric moment on the pitch with fans," said Jason Dolan, Brand Director, Friskies. "With Certified Frisky on the Field, every goal this summer is more than just a goal – it's a celebration of cat-like attitude and a win for cat lovers and cats in need, too."
Ready to play? Download the MyPurina app and follow Friskies on Instagram or TikTok to catch every Certified Frisky Alert during USMNT matches from May 31 through July 19. Keep the app ready because when the men's team scores, cat lovers everywhere score.
*NO PURCHASE NECESSARY. Open to 50 U.S. & D.C., 18+ (19+ in AL & NE) who are registered myPurina App rewards members. Starts 12:00:00 AM CT on 5/31/26 until 11:59:59 PM CT on 7/19/26. No purchase necessary. Open in US/18+ (19+ in AL & NE). Ends 7/19/26. See rules at purina.com/certifiedfrisky. Void where prohibited. Sponsor: Nestlé USA, Inc.
